Let’s have a look at Miu Miu‘s S/S 2013 ad campaign that is formed of a series of mise-en-scenes and still lives, in a mysterious domestic setting. The muted tones and painterly light of the theatrical setting highlight the vibrant vitality of the cast.
Photographed by Inez Van Lamsweerde and Vinoodh Matadin in New York, the campaign follows Miu Miu’s tradition of subverting traditional advertising imagery, this season offering a fresh view of contemporary femininity, rich with nuance and authenticity. High and low materials meet in rooms that have no sense of time or place, bleached wooden paneling and ruby red satin mirroring the duality of materials in the collection.
The cast itself embodies the many facets of a woman’s personality, femme fatales and innocent ingénues, playful belles and nostalgic beauties. This diverse constellation of women share their own private language, in an intimate series of poetic interactions. Nonchalant groupings and abstract close ups reflect both a harmonious closeness and their distinct individuality. Looking in through doors and windows that seem to lead to another world, we encounter a new kind of elegance in this seductive celebration of contemporary femininity.
One thing all these women have in common? Their desire to own one of Miu Miu’s unbelievable fur pieces! For the post of the S/S 2013 show, click here please.