Let me introduce you to Max Mara The Cube. Born in 2008, it is an integrated system of outerwear and accessories, a collection of quilted coats and jackets neatly packaged into cubed carry-cases for on-the-go women. This celebrated range shows Max Mara’s commitment to innovation, that sets it apart from anything else in the fashion industry, by combining unparalleled warmth-to-weight functionality and adaptable styling.
The Max Mara The Cube’s design is so innovative that it has been «boxed» into the display cases at the Berlin State Museums and New York’s FIT, as a «cult object» in the «Fashion and Technology» exhibitions.
This season, Max Mara takes The Cube collection to the next level. The Italian fashion house is synonymous with camel hair. The legendary coats have been crafted from this sustainable fiber that is collected from the camel as it naturally sheds. The excess camelhair fabric of the Max Mara coats is upcycled to create a new coat with a sustainable padding, the Cameluxe, an ultra-fine material used as insulation for a new generation of The Cube – the integrated system of outerwear and accessories that has been around the «block» a few times.
Luxury, high-performance outerwear – and its neat travel bag – modern fashion, cubed. I am loving it and will show you soon how I am combining it.
Photos: © Max Mara and David Biedert Photography
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