Singer and songwriter Sia has been announced as the newest spokeswoman for MAC’s VIVA GLAM lipstick. The cosmetic brand’s iconic campaign to raise awareness and money for HIV/AIDS was created in 1994, at a time when the pandemic was dramatically affecting fashion communities in particular as well as the wider world.
This year, the pop star’s debut lipstick is a warm and bright red shade named VIVA GLAM Sia. The color is meant to speak to the artist’s avant-garde style and boundary pushing persona.
All proceeds from the VIVA GLAM products go to ending HIV/AIDS and the campaign has raised over $470 million to date. Sia joins an impressive lineup of former VIVA GLAM faces, including, Nicki Minaj (2012), Miley Cyrus (2014/2015) Rihanna (2014) and Ariana Grande (2015/2016), among others.
In Switzerland, the lipstick will be available for CHF 28.00 at all MAC locations from January 28th and online here.
Photos: Courtesy of MAC Cosmetics