As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton adds four new colours of the Silver Lockit bracelets and launches its first Doudou Louis.
In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. Perfectly color coordinated, the new Silver Lockit bracelets come in pastel blue, pink, celadon green, and black.
Incorporating recycled silver and organic cotton for the first time, the Silver Lockit bracelets feature the iconic padlock as well as the LV signature circular logo.
In its rainbow of pastel colors, Doudou Louis, the Louis Vuitton for UNICEF teddy bear, appears for the first time in textile format. Made from organic cotton, the Monogram printed textile covers the teddy bear, with embroidered Monogram flowers making up Doudou Louis’ blue eyes.
Worldwide launch today, on January 29th, 2021.
Photos: © Louis Vuitton