“No matter your origin, no matter your tribe. Come together, be seen, be heard. Because we are all worth it.”
Olivier Rousteing, Creative Director, Balmain Paris
Two years ago, Balmain already made a foray into the world of affordable luxury with its H&M designer collaboration. This fall, the #BalmainArmy will find new members of the tribe as L‘Oréal Paris has joined forces with Balmain’s creative director Olivier Rousteing for a collection of twelve limited COLOR RICHE couture lipsticks. One shade more beautiful than the other.
Olivier Rousteing with me
Needless to say that Olivier Balmain’s knows how to run a social media hype. For the launch of the French house’s first lipstick, he is accompanied by twelve model muses that each has inspired one of the dozen shades.
This collaboration with L’Oréal is the perfect fit to provide customers with access to the bejeweled splendor of the long-established fashion house that was founded by Pierre Balmain in 1945 who defined France’s fashion renaissance after World War II. Continuing in the trailblazing spirit of the brand’s founder, Olivier Rousteing is inspired by the confident style of modern women and incorporates the maison’s mastery of embroidery and embellishment into his collections. His love for detail can also be seen in the amazing packaging of the lipsticks: a decadent ode to precious materials, such as emerald-green malachite, blue lapis lazuli, and onyx.
Three colour collections embody three femininities:
SAFARI TRIBE (Green Case)
905 BALMAIN INSTINCT: Ysaunny Brito (Star Shade)
647 URBAN SAFARI: Alexina Graham
648 GLAMAZONE: Luma Grothe
469 FEVER: Maria Borges
ROCK TRIBE (Blue Case)
467 FREEDOM: Soo Joo Park ( Star Shade)
650 POWER: Valentina Sampaio
902 LEGEND: Neelam Gill
901 REBELLION: Grace Bol
COUTURE TRIBE (Black Case)
356 CONFIDENCE: Doutzen Kroes (Star Shade)
355 DOMINATION: Lara Stone
468 LIBERATION: Cindy Bruna
256 CONFESSION: Ming Xi
I was over the moon when this exclusive box arrived at my door step a few weeks ago so that I could test each one of the shades. Being a huge Balmain fan as you know, this is a collector’s piece that I will keep forever.
(The golden clutch is a vintage Balmain piece.)
My favorite shade of all? 256 CONFESSION. It is the perfect nude shade.
(Metallic jacquard jacket by Balmain.)
Time to have a piece of Balmain on your lips. The L’Oréal Paris x Balmain Paris capsule lipstick collection launches today September 20, 2017 for CHF 21.90 each, in Switzerland at Coop and Manor.
Photos: Courtesy of Balmain and © Sandra Bauknecht