«(The Loewe woman) is bohemian at heart – she’s very controlled but she knows when to let go.» – Jonathan W. Anderson
I have seen the beautiful collaboration between LOEWE and Paula’s Ibiza before as it is exclusively available online at MATCHESFASHION, but once I visited the Ibiza summer shop that features all those airy, dreamlike pieces, I was fully drawn to them. I admit, fashion, I am your slave…
IBIZA SUMMER SHOP
Pop-up shop at Ibiza’s MACE – Museum of Contemporary Art.
Coinciding with the Guerlain collection exhibition, LOEWE will present vintage pieces from the Paula’s Archive; the island’s original cult fashion destination, whose prints feature in this summer’s collaboration.
From the 30th June until the 30th August
Museu d’Art Contemporani Ronda Narcis Putget s/n Dalt Vila
Tuesday to Saturday 10:00-14:00 | 18:00-22:00
Closed on Monday
So let me explain you a little further what LOEWE’s special collaboration is all about. Paula’s Ibiza is the iconic boutique and cultural phenomenon of the 1980s and 90s whose indelible legacy lives on through the dedicated work and unbound artistry of its founders.
The new collaboration was conceived by LOEWE creative director Jonathan W. Anderson, who first encountered Paula’s on childhood trips to the Balearic island. Exclusively for the special S/S 2017 line, Armin Heinemann, Paula’s German-born co-founder, provided a selection of original prints from the archive as well as garment designs adapted from Paula’s best-selling pieces. LOEWE‘s ateliers translated these elements into a timely womenswear capsule, combining the essential qualities behind Paula’s success of ”harmony, exuberance and freedom” with LOEWE‘s own core values such as ”functionality, modernity, and superior craftsmanship.”
In love: Loewe x Paula’s Ibiza Puzzle patchwork bag …
… combined with this divine Loewe x Paula’s Ibiza clown print blouse.
Very Ibiza: Loewe x Paula’s Ibiza bird-print maxi dress
Photos: © Sandra Bauknecht, © Loewe