«An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.»
Personally speaking, I had lots of fun with Ultraviolet in 2018, but for 2019 I am ready to move on from the mysteries of the cosmos and dive deep into the ocean.
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design. This year’s search, which was unveiled last night at Art Basel Miami, named «Living Coral,» a peachy shade of orange with a golden undertone, as the 2019 Pantone Color of the Year.
«Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature this color welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, it embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.»
I am a big fan of this color found in nature. Displayed beneath the sea, this vivifying and effervescent hue mesmerizes the eye and mind and is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color. With everything that is going on in today’s world, I am happy that Pantone chose such an uplifting shade and not a grey…
To shop LIVING CORAL, have a look at those fantastic pieces and get ahead of the fashion trend:
Saba satin-trimmed silk-crepe blouse by Roksanda
Jonatina 100 PVC-trimmed patent-leather sandals by Christian Louboutin
Camille reversible silk-crepe maxi dress by Karlita
Alana coated mid-rise skinny jeans by J Brand
Photos: Via Pantone and Courtesy of the Brands