Today, let’s talk about some refillable, eco-responsible luxury lipsticks with precious leather cases, and also a «clean» formula! La Bouche Rouge Paris is a new super trendy makeup brand made in France.
This Dreamy New Beauty Line Wants to Make the Planet a Better Place
Would you be surprised to hear that many cosmetics, no matter how tiny or massive the price tag, are made in the same factory? It’s true, and Nicolas Gerlier, a French beauty veteran, has set forth to break the mold with his new company La Bouche Rouge. The lipstick brand fuses Parisian luxury and environmental accountability, and is the first start-up aided by LVMH’s cosmetology research division. It is exclusively available in Switzerland at Spitzenhaus.
No more plastic in beauty – change your red to change the world
The Red Serum is a revolutionary lip care, enriched with natural antioxidants and anti-aging active substances. The serum contains no beeswax or animal fats and is free from micro-plastic particles. A patented method is used to micronize the pigments, which are then added to a vegetable oil. This gives the pigment a special radiance, the product is wonderfully to apply and wear and it bonds exceptionally well with the lips. The formulation is absolutely free from immuno-compromising substances such as parabens, silicones and mineral oils – this is critical, because studies show that used regularly, the wearer ingests an amount of product equivalent to three whole lipsticks per year.
Handmade to be loved forever
The lipstick container from La Bouche Rouge celebrates the age-old artisanal craft of the tanneur. Handmade at the Tannery du Puy in the Auvergne, the stylish leather case is not only an especially stunning object. It can also be refilled and enjoyed for many years to come as it accompanies you on your way. This leather case also makes a small contribution to stemming the tide of environmental pollution caused by plastics. Because, as things stand now, over a billion plastic lipstick containers end up in landfill every year. It took four years of intensive research and a total of 423 trials to arrive at the perfect basis for La Bouche Rouge lipsticks.
What if a lipstick could be a socially responsible act
A very special lipstick has grown out of the earnest endeavor to reduce plastic waste in the cosmetics industry. Its formula is absolutely free from micro-plastics. It is also sold in a leather case that can be refilled indefinitely. Did you know that the cosmetics industry is the third-largest source of plastic waste (after the automobile and fashion industries)? 82 % of all drinking water worldwide is also tainted. With its new sustainable lipstick project, La Bouche Rouge would like to sensitize consumers, encouraging them to rethink their purchasing behavior when it comes to cosmetic products, and to act more responsibly in general. Since April, 2019 La Bouche Rouge has also supported the Eau Vive project in Togo, which has given 25 communities access to clean drinking water and works to improve hygienic conditions overall.
I am loving it! Visit Spitzenhaus to explore the collection with your own eyes. It is worth it!
Photos: Courtesy of La Rouge Rouge / Spitzenhaus