Breaking news from LVMH this morning, Kim Jones will join Fendi as artistic director for womenswear collections. In his first substantive foray into womenswear, he will oversee haute couture, ready-to-wear and fur. The designer will continue in his role as artistic director at Dior Homme, another LVHM-owned Maison.
I loved Kim’s first Dior Homme campaign for S/S 2019: shot by the legendary Steven Meisel, models were posing in relaxed tailoring.
Previously, Jones worked as menswear director at Louis Vuitton, before he moved to Dior’s menswear in 2018 where he invigorated the House by mixing sports and streetwear references with skillful luxury tailoring. Jones even reinterpreted some of the iconic pieces like the Bar Suit for men. Born in 1973 in Hammersmith, London, he is a graduate of Central St Martins College of Art and Design. He was raised in Kenya, where his father worked as a hydrogeologist. Throughout his childhood, he also traveled through Ecuador, Ethiopia, Tanzania, and Botswana, and brought this wanderlust into his adult life. He claims to have visited Japan «around 70 or 80 times.»
Celebrity friend: David Beckham wore a Dior Homme suit designed by Kim Jones for Prince Harry and Meghan Markle’s wedding.
Jones knows the industry from all angles. As well a being a designer, he’s worked as a stylist and art director for Dazed & Confused, Arena Homme+, Pop, AnOther, T: The New York Times Style Magazine, 10 Men, V Man, i-D, Numéro Homme, and Fantastic Man.
While streetwear’s and activewear’s presence in the luxury fashion sphere might seem normal these days (especially during the recent pandemic), it hasn’t always been the case. However, Kim Jones was one of the first designers to preempt the merge.
Karl Lagerfeld with Silvia Venturini Fendi
With the death of Karl Lagerfeld last year, Fendi lost its designer of more than 54 years. This was the longest time ever, a designer had reigned at a fashion house. Silvia Venturini Fendi, who had stepped into Lagerfeld’s role in the interim, will return to focusing on accessories and menswear collections, Fendi’s statement said.
Punk meets couture: Dior Homme’s ad campaign for F/W 2019
«Kim Jones has continuously proven his ability to adapt to the codes and heritage of the LVMH houses while revisiting them with great modernity and audacity,» said Bernard Arnault, Chairman and CEO of LVMH, the luxury conglomerate that owns both brands.
According to Fendi, Jones will present his first ready-to-wear collection for the label in the F/W 2021 during Milan Fashion Week in February, that will hopefully take place.
Are you ready for the next level of FENDIMANIA?
Photos: © Fendi / Dior