Since its launch in 1992, the Estée Lauder Companies’ Breast Cancer Campaign has united and inspired people globally to create a breast cancer-free world. Founded by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, the campaign is the American beauty conglomerate’s largest corporate social impact program. It has raised more than $89 million to support global research, education and medical services, with more than $73 million funding 293 medical research grants through the Breast Cancer Research Foundation® (BCRF).
«It really is something that can never be done by any one person; it has to be done by a group.» – Evelyn H. Lauder, Founder The Estée Lauder Companies’ Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF)
In Memoriam 12 August 1936 – 13 November 2011
Around the world, people are experiencing challenging times living amidst the coronavirus pandemic. This is true for all of those impacted by the disease, especially the breast cancer community, which now faces increased risk and vulnerability. But these days have also brought a renewed sense of unity, hope and inclusivity, as we all join together in the mission #TimeToEndBreastCancer.
#TimeToEndBreastCancer on Instagram
The 2020 Breast Cancer Campaign has launched a new social media call-to-action to rally supporters and raise funds for BCRF: Show your Pink Ribbon and share what it means to you. For every public, in-feed Instagram or Facebook post during the month of October featuring both hashtags #TimeToEndBreastCancer and #ELCdonates together, The Estée Lauder Companies will donate $25 to BCRF up to $100,000.
For all my Swiss readers who would like to support the 2020 Breast Cancer Campaign, pay a visit to the Charity Pop-Up Store at Zurich’s Main Station from October 8-10, 2020, where you can profit from 50% off several products from brands belonging to The Estée Lauder Companies, such as Clinique, La Mer, Estée Lauder, Bobbi Brown etc… All proceeds will be donated to «Look Good Feel Better». Throughout the whole month of October, you can also buy those Pink Ribbon limited edition products:
ESTÉE LAUDER Advanced Night Repair Synchronized Multi-Recovery Complex with Pink Ribbon Bracelet – CHF 149.00
ESTÉE LAUDER Pink Perfection Lip Kit – CHF 65.00
CLINIQUE Moisture Surge 72-hour Auto-Replenishing Hydrator – CHF 42.00 (50ml)
LA MER Crème de la Mer – CHF 100.00 (15ml)
(50% of the sale price of each product will be donated to «Look Good Feel Better»).
AVEDA Hand Relief ™ Moisturizing Crème with Cherry Almond Aroma – CHF 40.50 (150ml)
(The Estée Lauder Companies will donate CHF 5.00 for each sold product to «Look Good Feel Better»).
It’s more than a ribbon. It unites us.
Photos: Courtesy of The Estée Lauder Companies and © Sandra Bauknecht
DISCLOSURE: This post is not sponsored. I received some of the products as samples.