«All great things begin with a vision… a dream.» – Estée Lauder
On Tuesday, I flew to New York City as the first digital influencer for Estée Lauder Switzerland. During the next days, I will experience and share with you some really amazing moments. I will be meeting with Aerin Lauder and Carolyn Murphy, who has been the face for the American beauty brand since 15 years. I will visit the brand’s archives and be celebrating six decades of limitless luxury as the famous «Re-Nutriv» cream turns 60. In 1956, Estée Lauder introduced the «cream of creams» that marked the first milestone in creating a beauty empire. She was a true visionary and sold the product for $115 at a time when the average price of a moisturizer was $10.
A warm welcome by Aerin and Carolyn with a handwritten note and some of my favourites.
Today, the American beauty brand is as trendsetting as 60 years ago, catering to different needs of women of all age groups. Their newest coup? The absolutely mind-blowing collaboration with Victoria Beckham.
«I love to make women feel like the best versions of themselves.» – Victoria Beckham
That was Victoria’s vision for her collaboration with Estée Lauder. Incorporating her taste for wearability, quality and femininity, this makeup collection includes flattering hues, sleek packaging and blendable formulas.
The collection is inspired by four different metropoles that you can buy as a set, just click on the highlighted text to be transferred directly:
TO SHOP THE COMPLETE VICTORIA BECKHAM x ESTEE LAUDER COLLECTION ONLINE, CLICK HERE. In Switzerland, it will hit the shelves on October 13, 2016.
Photos: Courtesy of Estée Lauder and © Sandra Bauknecht