Today, I was lucky to attend the Lanvin for H&M press preview. The line created by Alber Elbaz is breathtaking. Beautiful materials, well-tailored cuts, it seemed to me almost like a best of Lanvin collection, a playful take on his favourite pieces.
Please find herewith some impressions from the lookbook and more pictures of the ad campaign plus my personal photos that I took today in the showroom. They show the beauty of the clothes and accessories perfectly. I have also included the complete price list with all upcoming items, in Swiss Francs.
“What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury to the masses. It was almost like going back to school for me.” Alber Elbaz, artistic director of Lanvin. Well done, Mr Elbaz!
Ladies, I will see you on November 23, 2010 because I want Lanvin…not flowers!
Photos: Courtesy of H&M
Lookbook, Photographer: Stéphane Gallois, Models: Irina Lazareanu and Vincent Olivieri
Campaign, Photographer: David Sims, Models: Natasha Poly, Hannelore Knuts, Tati Cotliar, Simon Nessman, Jane Schmitt and Garance Dumont