CARTIER launches right in time for Valentine’s Day three new three new fragrances dedicated to the queen of flowers. So many roses in perfume, but where is the daring? So many stories with rose water. Mathilde Laurent, Cartier’s perfumer, hates the archetype of the rose— an emblem of femininity withered before it blooms — and desires to give it back its true nature. «I only love wild roses», she says.
Avant-garde, she communicates its freedom in three acts. Cartier roses are neither meek nor submissive, they show their thorns with pride and dare to do anything!
Three perfumes, three strokes of rose take over the Maison’s High Perfumery:
for the Les Épures de Parfum Collection (a fully naked rose),
for Les Heures de Parfum (a punk rose),
OUD & PINK
for Les Heures Voyageuses (a shocking, androgynous rose in a tuxedo).
So, let us discover the rose… and above all, not cut it, so that it stays fresh, raw, lively, wild, acidic and daring. May it never wither.
Les Heures de Parfum Collection
No, this rose is not cute! It hates girly, baby doll, pastel pink or layettes. It is the pink that flushes the cheeks. It is blushing and bright, and this rose boasts only four letters: dare!
Fearless, it’s the hour of the exploding rose. An unprecedented pink, in touch with its time, with what is fresh and pop, as iconic as Warhol’s style…
Les Épures de Parfum Collection
We could devour it, now, raw, naked. A raw rose found in nature, bursting with life and essence that pulsates with freshness and permeates the nostrils.
No frills, just the pure and simple pleasure of a hyper-realistic rose that chooses to offer up her authentic, naked truth.
OUD & PINK
Les Heures Voyageuses Collection
This rose plays with gender, mixing the floral and the masculine, the rough with the smooth; a male rose. For women who flirt with contradiction and adore men’s fragrance.
Take a leap and plunge into the rugged and shadowy oud whilst wearing a dinner jacket with nothing underneath. Unstoppable.
Photos: © Cartier
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