First of all, there is no doubt that Lancôme produces the best mascaras in the entire world and the newest creation HYPNÔSE STAR is just a testament to my statement.
For their advertising campaign, inspired by the movies of the 30s, the famous French luxury cosmetics house is calling upon Betty Boop, the sexy cartoon character, and Daria Werbowy. “Betty Boop’s mischievous eyes and innate sensuality are combined with the contemporary spirit and confident femininity of Daria Werbowy,” Lancôme says. “Yesterday’s vintage glamour meets the glamour of today.”
Wrapped in a sparkling case, Hypnôse Star combines a specially designed brush, which has three patents pending, and a “Black Diamond” effect fluid formula to sculpt lashes. Two flat sides deliver mascara to the lashes, including the shortest ones, while two oblique sides with longer fibers separate and lengthen lashes while fixing them in a curl.
Utilizing two types of wax, Hypnôse Star offers two formulas for light texture and robust volume. Different soft waxes provide a mistake proof application while hard carnauba wax forms a thin film over the entire lash surface and sets the curl.
Available now for CHF 44.-.
Werbowy wears “Noir Midnight” Hypnôse Star mascara, Ombre Hypnôse eyeshadows “Erika F” I202 and “Strass Black” S310 and “Beige Diaphane” 03 Teint Idole Ultra 24H foundation. Lips are enhanced with “Sequins d’Amour” 170N Rouge In Love lipstick.
New OMBRE HYPNÔSE eyeshadows are available for CHF 39 each in 24 amazing shades.
Have a look at this super-cute video in which we will learn from Mrs Boop that “all stars have a secret,” before Daria chimes in with Betty’s signature boop-oop-a-doop!
Photos & Video: Courtesy of Lancôme