Finally we know what to expect on November 2, 2017, when Erdem‘s collaboration with Swedish fast-fashion retailer H&M will hit the stores. It’s full of tweeds, animal prints and of course so many florals, everything the London-based designer is known for.
The lookbook, that you can enjoy below, was photographed by Michal Pudelka, who is known for his dreamy fashion campaigns. I am sure that you will agree now that we’re finally getting a glimpse at what, exactly, the Erdem collection will include, it’s safe to say that it doesn’t disappoint at all.
For the first time, the retailer’s designer collaborations will include men’s wardrobe offerings, which is also marking Erdem’s menswear debut at the same time!
I love this collaboration and it is truly hard to decide what to get as everything is beautiful. My personal favorites are those ones shown in the collage above… and yours?
Photos: Courtesy of H&M