A hijabista is the Muslim equivalent of a fashionista, a trend-loving Muslim woman or girl who dresses stylishly while conforming to the Islamic modesty code. This market is still untapped but for sure very lucrative. Muslim shoppers spent $266 billion on clothing and footwear in 2013 according to a report by Thomson Reuters. That’s more than the total fashion spending of Japan and Italy combined and the number is expected to almost double to $484 billion by 2019.
Dolce & Gabbana has realized the potential and is launching a collection of hijabs and abayas for their Middle East customers. The modest garments have all the flair and iconic details such as lace or prints of any other Dolce & Gabbana collection. They are styled alongside the label’s fantastic accessories like fashion jewelry, oversized sunglasses, and statement bags. I am absolutely convinced that Muslim customers with a taste for luxury fashion will adore this new line.
Photos: Courtesy of Dolce & Gabbana