What is the Hermèsmatic exactly? In celebration of the French brand’s silk squares 80th anniversary, it will offer complimentary dip-dye services on the famous scarves. Giving an artistic upgrade to the traditional laundromat with orange laundry baskets and Hermès logos plastered all over the walls, the shop also features washing machines in the House’s signature shade that perform the transformation.
Shoppers can bring their own Hermès scarves for a fresh dip-dye makeover. There are three different color options, fuchsia, emerald green, or denim blue, available. After the washing machine, it will be put in a dryer and will come out super soft again. Ironing and folding will complete your transformation. After 48 hours your foulard is ready for collection. All for free!
What a great way to have a new scarf…
Photos: Courtesy of Hermès – © Alain Benoît and © Martial Schmeltz