Scarf addicts silk it out loud. Keep the carrhythm…
HERMÈS takes its theme of the year «Let’s Play» literally and invites you to play your favorite song and enjoy carréoké-ing in an Hermès F/W 2018 silk scarf (don’t miss the video at the end of this post…).
Scarf dressing has been spotted in all ways on the F/W 2018 runways…
With scarf dressing and revival of the ’80s being major fashion trends, it is absolutely worth checking out the French Maison’s new collection of must-have silk accessories that you can tie as you like for example as bag straps; purse accessories; nontraditional ankle straps or just wrapped around the head.. the creativity is all yours.
And moreover who does silk scarves better then HERMÈS – the honest answer? Nobody!
Great news is that after Madrid, Rome, New York City, Brussel and Munich, on October 26, 2018, HERMÈS will open the SILK MIX pop-up store in Zurich, which will be inspired by the look of a record store to house the Maison’s men’s silk, presenting a great variety of shawls, scarves and ties along with the power of color that Hermès is so famous for. Carré motifs decorate album covers, tie designs dress cassettes. It is an invitation to let the beats and melodies drive you. Each disc – or cloth – is associated with a part from the soundtrack of the Prêt-à-Porter men’s runway shows of the past eight years.
Silk Mix Pop-Up-Store
October 26 until November 3, 2018
Galerie Nadja Brykina, Sihlstrasse 91, 8001 Zurich / Switzerland
Music is everywhere. For exploring, dancing and singing along.
Photos and Video: © Hermès