Breaking news that disturbed my detox time: Heidi Klum collaborates with Lidl. No, I am not dehydrated or out of my mind. It is true. The famous blonde is launching a clothing collection with the German grocery store, called «Esmara by Heidi Klum: Heidi and the City».
The line was created with low price points and high fashion in mind, in order to bring Klum’s aesthetic to Lidl’s 114 Swiss stores on September 18. Altogether, it will be available in a total of 28 countries in over 10,000 stores.
“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price.” – Heidi Klum
The 18-piece collection features a leopard-print camisole, bomber jackets, skinny jeans and vibrant hues, as well as a real leather jacket in cognac already looking to be the collection’s hero piece. And of course Heidi models her styles herself in the #LETSWOW campaign. And if this was not enough… Klum brings the collection to New York Fashion Week where it will be revealed in it’s entirety on September 7th before going on sale on September 18th.
Even if you are not a big Heidi fan, you will have to admit, this lady is a business woman in every bone. Thumbs up!
Photos: Courtesy of Lidl