This week during the Kering 2017 Talk at the London College of Fashion, GUCCI President & CEO Marco Bizzarri unveiled the brand’s new ten-year «Culture of Purpose» sustainability plan with two major announcements. One is very surprising to me, the house’s pledge to go fur-free beginning with the S/S 2018 collection by joining the FUR FREE ALLIANCE. According to a statement, GUCCI will no longer «use, promote, or publicize animal fur» in its collections and will be organizing a charity auction of remaining animal fur items with proceeds to benefit LAV and THE HUMANE SOCIETY.
Gucci President & CEO Marco Bizzari at the Kering 2017 Talk
Building on its long term CHIME FOR CHANGE campaign for gender equality, Gucci is donating € 1 million as a Founding Partner of UNICEF’s Girls’ Empowerment Initiative, which underpins the company’s approach to creating a more responsible business.
This will help UNICEF reach more than 50,000 girls directly with programs aimed at empowering them, and indirectly reach 150,000 more.
Gucci’s bestseller: the Horsebit-detailed shearling-lined leather slippers.
Following Kering’s sustainability framework, the plan is focused on three pillars:
Environment – Gucci is committed to reducing its environmental impacts and is setting ambitious targets to create a new standard in luxury retail, e.g. guaranteeing the traceability of 95% of our raw materials.
Humanity – Gucci recognises the value of its employees and is dedicated to enhancing the lives of the people who make its products as well as supporting communities, e.g. responsible and innovative management of the supply chain (Gucci was recently awarded with the Green Carpet Fashion award for Sustainable Innovation), gender equality (59% women senior manager, campaigns to support girls and women empowerment), diversity and inclusion (membership with Parks).
New Models – Gucci is developing new solutions by applying technical innovation to improve efficiency in its production and logistics. e.g. setting up an incubator and start-up environment to foster innovation within the company.
A look from the Gucci S/S 2018 that will obviously not be produced!
Explaining the origins of GUCCI’s progressive approach, Marco Bizzarri attributed dynamic change to the unified vision he shares with the brand’s creative director, Alessandro Michele, «In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time. Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity and empowerment, we want to create the necessary conditions for a progressive approach to sustainability.»
To a better future!
This Resort 2017 fur coat with snake intarsia will probably become a museum piece.
Photos: Courtesy of Gucci, © Getty/Gucci