Fashion talks a big game when it comes to inclusion, but few brands can actually back it up. In September 2018, Feriel Moulaï shot to fame making her debut as the first hijabi model in history to walk at Paris Fashion Week when she appeared on the Koché S/S 2019 runway and Fendi casted Jill Kortleve and Paloma Elsesser for its F/W 2020 runway show in Milan. They were the first «plus size» models to walk in a Fendi show ever. Such a breath of fresh air…
Halima Aden in a Tommy Hilfiger burkini for the Sports Illustrated last month.
This weekend, Tommy Hilfiger, one of America’s most well known fashion labels, has just unveiled its first hijab. Joining the multi billion-dollar modest fashion industry, this is not the first time the brand has designed with modesty in mind, however, as it recently dressed hijabi model Halima Aden in a custom-made burkini.
Hilfiger’s first-ever hijab
Launching on 24 August for purchase globally in select stores and online, Hilfiger’s hijab will come in a fine, woven jacquard boosted with light shimmer via a glittering metallic thread dubbed as soft lurex. Decorated with the initials TH in a tumbling block pattern, the hijab serves up a breathable, lightweight and chic option for the everydays.
Early adopter: in 2016, Dolce & Gabbana launched a collection of hijabs and abayas.
The decision for the launch is surely business-driven as the State of the Global Islamic Economy report presents the continued momentum of the Islamic economy, projecting the modest fashion industry to be worth an estimated £226 billion worldwide.
A number of luxurious brands, such as Giorgio Armani, Dolce & Gabbana, Burberry and DKNY, have all produced pieces or entire collections aimed specifically at the modest market.
The Japanese company Uniqlo has unveiled a collaboration for F/W 2020 with British hijabi designer Hana Tajima. Embodying a rich sense of cultural diversity, this exclusive collaboration line features elegantly simplistic yet considered pieces, offering comfortable, versatile clothing for all women of all backgrounds, regardless of age, race, culture or belief.
Photos: Courtesy of the Brands, © TOMMY HILFIGER, @HALIMA