I am having such a lash obsession this fall with the launch of ESTÉE LAUDER‘s Pure Color Envy Lash Collection. You might ask why this new launch is so special. Here is the answer.
This brand new mascara – Pure Color Envy Lash Multi Effects Mascara (CHF 39.00) – comes with a dual hybrid brush that is said to do the work of three mascaras with just one twist. It has two sides – a nylon fibre bristle side which builds full on volume and lift to the lashes, and a silicone moulded side to provide limitless length and separation. You can use both sides at one for the full effect or just one side for a custom-made look. The mascara also nourishes your lashes.
But all those advantages or the waterproof version are not the reason why I am so excited about this launch. It is the coloured versions in purple, blue and green that I like so much along with the limited edition Crystal Lash Top Coat (CHF 35.00) that offers liquid pearls that surround lashes with a multi-faceted lighting effect that adds extra sparkle to your eyes. You will also love it!
If you are at the Estée Lauder counter, get also a bottle of the new Advanced Night Repair Eye Concentrate Matrix (CHF 88.00/15ml) This worldwide first ultra-nourishing, skin strengthening formula with an innovative 360° Matrix Technology gives eyes a fresh, “wide-open” look.
I am using it right now and it absolutely reduces the look of lines, wrinkles, puffiness and dark circles. Moreover it intensely nourishes with the help of hyaluronic acid. I apply it morning and evenings with the included massaging applicator by gently rolling it under each eye three times. Then I massage it in a 360° circle under the eye area and above the lid and finish it off by patting the rest with my finger until it is fully absorbed.
All products are available now.
Photos: Courtesy of Estée Lauder