Recently, I attended the Swiss launch event of CLINIQUE‘s newest beauty launch Clinique iD™ at Clouds in Zurich. The motto is simple, customize, don’t compromise. The idea behind the new cartridges that are inserted in your favorite texture of the Dramatically Different Moisturizer (Moisturizing Lotion, Oli-Control Gel and Hydrating Jelly) is to create a personalized custom-blend hydrator.
15 combinations are possible. Concerned with irritation? Pores and uneven skin texture? Uneven skin tone? Fatigue? Lines and wrinkles? For all these problems, CLINIQUE offers a solution. Choose one of three hydration bases, insert one of five cartridges with concentrated actives and you’re done. Instant, optimised results can be achieved with every use. The product in each bottle is said to last three months. Great skin, your way!
With Valeska Jansen (left) and Shari Jafari (right), Brand General Manager Clinique, Switzerland.
Personally speaking, I think it is an easy-to-use product for all skin types as you can personalize it for your concern, but especially great for younger skin. My daughter is a true addict and her complexion has absolutely changed in a short amount of time.
I found my combination with CLINIQUE Clinical Reality™, a tool that scans your skin to find the areas you have to target. My problem, no surprise… tired skin. My solution? Dramatically Different Moisturizer Moisturizing Lotion combined with the orange cartridge «Fatigue».
CLINIQUE Clinical Reality™
Beautiful sunny weather
Shari Jafari giving an introduction speech about the newest launch.
Drinks were matching the colors of the cartridges…
… as well as the macarons.
Great music and lots of activities kept the guests busy…
… and offered many photo opportunities.
You could decorate a transparent make-up pouch with those stickers…
… or get your make-up refreshed.
The new Clinique iD™ Active Cartridge Concentrates are available now for CHF 75.00 each.
Photos: © Sanjeev Velmurugan Photography