Named «The Celestial Snow Globe», Claridge’s Christmas Tree 2021, has been created by Kim Jones, Artistic Director of the Dior men’s collections. This unique, contemporary tree – luminous and crystalline in its transparency and purity – tells a Christmas story woven from emotions and dreams.
Evoking the idea of a magnificent snow globe, this year’s dazzling tree is an enchanting object of desire, illuminated with magical sparkles and reflecting snowflakes, travelling across the surface. State-of-the-art holographic projections are mixed with toile, recalling the emblematic toile of the Dior Haute Couture Ateliers, while traditional pleating techniques are also highlighted, a tribute by Kim Jones to the excellence of the Dior Ateliers «petites mains». These projections radiate from the base, upwards and beyond the tree, creating magical visuals around the space and up the famous staircase, all set against an atmospherically lit lobby.
«It has been a great honour for me to have designed the Christmas Tree for Claridge’s and thus brought Dior, London and the Christmas spirit together in this iconic place.» – Kim Jones
In another nod to the House’s heritage, the Christmas baubles, that seem to float in orbit around the tree, reflect Dior’s iconic motifs. These include, stars – Monsieur Dior’s celestial good-luck charm – and miniature perfume bottles in the form of Monsieur Dior’s dog, Bobby, who was symbolically reinterpreted and celebrated by Kim Jones for his first Dior show.
This whimsical homage to the House’s founder continues with Kim Jones’s faithful canine companion, Cookie, perched on top of the 6.5 meter tree, delicately hugging Monsieur Dior’s lucky star. The star echoes the shape of the talisman that Monsieur Dior treasured in his office – a decisive sign of his destiny that played a key role in his decision to create his couture house in 1946.
So beautiful and different… and by the way, I could totally see Kim Jones becoming the new Artistic Director of CHANEL. Lagerfeld started at Fendi, too. Just saying…
Photos: © Claridge’s