On December 2nd, I was invited by Net-à-Porter to join a live event hosted by Alison Loehnis, President of NET-A-PORTER and MR PORTER and Natacha Ramsay-Levi, Creative Director of Chloé to discuss the S/S 2021 collection. I was so keen on it and hoped to make it on time as the moving company was still unloading my boxes. However, all of a sudden I received a message in the morning of the 2nd that due to Natacha Ramsay-Levi being unwell, Net-à-Porter was regrettably cancelling the event with Chloé. Today, I found out why Natacha was not feeling well.
She is stepping down from her role at the Parisian luxury leather goods and apparel brand owned by Richemont after only 4 years. A new creative director was not named yet.
«Over the last months of health, social and economic turmoil, I have thought about the changes I want to see in our industry and how to better align them with my own creative, intellectual and emotional values,» Ms. Ramsay-Levi said in her statement. «It is this reflection that makes me consider my future differently and desire to pursue new opportunities.»
Me wearing some of Natacha’s key looks for Chloé
Personally speaking, I truly liked Natacha’s vision, who worked as a key deputy of Nicolas Ghesquière during his time at Balenciaga and during his early seasons at Louis Vuitton, as it was a less commercial take on the house’s bohemian and very feminine codes. However, what had been driving the most sales at Chloé previously, were all the It-bags under previous designers like Clare Waight Keller and Hannah MacGibbon, that have been lacking recently. Even that the collections were broadly well received by fashion lovers, they were ultimately lacking in strong-selling items unfortunately. Sometimes, it drives me nuts that people don’t understand the greatness of some pieces and that they opt for mainstream.
Chloé F/W 2020 finale
Photos: © Chloé and © Sandra Bauknecht
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