To embody the most beautiful S/S 2020 pre-collection, Virginie Viard has chosen Caroline de Maigret, ambassador of the House. She was shot by photographer Leila Smara at the legendary CHANEL address at 31 rue Cambon in Paris.
For this pre-collection, Virginie Viard has imagined a very Parisian silhouette, with a cool and chic allure that lights up everyday life. The soft, comfortable lines emphasise the masculine-feminine spirit characteristic of CHANEL, further illustrated by the choice of materials such as tweed, denim, leather, satin and cotton poplin.
A yellow and gold tweed jacket with four pockets is worn naturally with faded jeans. Tweed also comes as a black and white checked blazer whose rigour is softened by an ethereal jabot blouse and a pair of diaphanous shorts in cotton poplin.
Tweed is feminised as a sensual and graphic bustier top accompanied by trousers in quilted leather. Leather, again, is printed with silver pinstripes for a straight-cut jacket and trouser ensemble.
Ease and freedom of movement are at the heart of the CHANEL silhouette. A tweed trouser suit with an ultra-fluid cut worn over a jersey top, a very soft long coat in cotton tweed combined with white jeans, and a casual chic ensemble in printed satin all perfectly correspond with this philosophy.
To walk, move, to come and go in the utmost comfort, the shoes are flat or have a small square heel: derby shoes in patent leather, slingback pumps in fishnet, flat sandals trimmed with chains and loafers in crêpe and grosgrain embellished with a rhinestone comet. A small tote bag in quilted leather has integrated handles and a strap allowing for two ways of wearing it. Finally, couture jewelry – multi-strand sautoirs, pearl necklaces, cuff bracelets, curb chains and XL chain belts – punctuates all the silhouettes.
With the S/S 2020 pre-collection, Virginie Viard reinvents the essence of the Parisienne and her nonchalant elegance. She infuses her with a youthfulness that reflects the eternal and contemporary allure of the CHANEL woman. Discover the collection in boutiques from January 2020.
Just so beautiful…
Photos: © CHANEL