In April this year, I introduced you to CHANEL‘s amazing watch capsule collection CHANEL ELECTRO, with graphic codes borrowed from Electro culture.
In the 1990s, this music genre offered a radically original reflection of the night-time world and ambience within which it developed. Electronic music moved beyond the bounds of music to generate an authentic aesthetic culture. Performance became all-encompassing, a sensory, graphic experience that transcended sound. Inseparable from the venues where it evolved, Electro culture developed into a fully fledged artistic genre. At the heart of this narrative lies the confrontation between black and white and color. Color lights up white. Deep black intensifies color.
Needless to say, I couldn’t resist and am so happy about this new addition in my watch closet: PREMIÈRE ELECTRO watch that is a limited edition of only 555 pieces.
Steel case with black ADLC treatment. Steel caseback. Steel crown with onyx cabochon. Black-lacquered dial with neon pink CHANEL logo. Triple row steel chain bracelet with black ADLC treatment interwoven with neon rainbow leather strap. High precision quartz movement. Water-resistance: 30 meters. Functions: hours, minutes. Dimensions: 23.6 x 15.8 x 6.2 mm.
The watch bracelet comes in different sizes. I am wearing an XS.
And there is more. The Première introduces its Electro edition with 7 Watchmaking creations displayed in a presentation box.
PREMIÈRE ELECTRO BOX
PREMIÈRE ELECTRO BOX presents a graphic polyptych of 7 watches arranged to create an
ultra-vivid color field. An intense contrast between the depth of the black and the neon colors
of the leather straps that encircle the wrist. An ode to color and a promise of an easy, relaxed
look for every day of the week.
Photos: © CHANEL and © David Biedert Photography
#CHANELElectro #CHANELPremiere #CHANELWatches