A long-time friend of the House of CHANEL and of the late Karl Lagerfeld, Pharrell Williams has signed a CHANEL ready-to-wear and accessories capsule collection for the S/S 2019 season.
With a rainbow palette, Pharrell Williams has imagined a line in the colours of optimism. In the spirit of street art, the musician appends his signature and his writing in the form of CC, N°5 and Coco embroideries and graffitis on a hooded sweatshirt, an oversize shopper and white sneakers with mismatched laces.
The collection was launched first in Seoul’s newly opened CHANEL store on March 28, 2019.
Pharrell Williams performing at the opening party in Seoul.
The artist combines his name with that of the House of CHANEL – CHANEL-Pharrell – on block colour t-shirts, short and long robes, rhinestoned costume jewelry, leather belts, terry towelling bucket hats, hip packs in suede, loafers that also come as mules, as well as rectangular-shaped, shield and round glasses with a pop attitude.
The singer and songwriter also has fun sharing a memory, that of a bet he made with a friend about a future collaboration with CHANEL: we find this story printed on the back of a long-sleeve t-shirt that comes in eight different colours.
CHANEL-Pharrell, obvious assonances, a creative affinity: discover this collaboration exclusively now in certain CHANEL boutiques around the world.
Personally speaking I like it a lot. Nevertheless it seems not very «CHANEL» to me and reminds me somehow a little bit too much of Gucci … but every brand has to find a new way to navigate through the possible bumpy times ahead and to secure new customer groups. Especially that the emperor had to leave his kingdom… the wheel of fashion is turning fast and you have to be creative to survive. And let’s be honest, Coco Chanel was a trendsetter. It’s in the DNA of the Maison!
Photos: Courtesy of © CHANEL