My favorite way to fight the rainy weather last weekend in Saint-Tropez was a visit to CHANEL‘s seasonal summer boutique at the La Mistralée townhouse that is such an eye-catcher in an exclusive décor inspired by the codes and the spirit of the House. The S/S 2019 ready-to-wear collection, the COCO BEACH de CHANEL line, the accessories, the perfumes and pieces of jewelry and watches are displayed in a serene atmosphere bathed in natural light.
This season, CHANEL has chosen to combine classic interior design with ultra-modern furnishings. A floor paved with beige travertine welcomes the visitors and accompanies them with every step through the different spaces of the boutique. The unity of the floor is reinforced by a sense of infinity created by a game of antique mirrors positioned like high skirting boards, climbing walls painted in an understated white. Large black rugs contrast with this luminosity all while alluding to CHANEL’s signature black and beige two-tone.
On one side of the entrance hall, almost like a prelude, a lobby presents a selection of eyewear and perfumes. The following room opens onto two series of large frames in a rust-hued metal. Set up in a chevron pattern, they carry the elegant yet casual S/S 2019 ready-to-wear silhouettes, inspired by the theme of the beach. In the midst of these frames we find large mobile panels, also in rust-coloured metal and double sided: their perforated plates dressed with a diamond quilting on one side and a mirror on the other.
Bathed in sunlight, the conservatory is home to the accessories, the bags and the shoes of the season. As if in a dressing room, two large cabinets furnish the room. Quilted and perforated, through the transparency you can guess at the accessories displayed there: their shadows encouraging you to open each door and to peacefully discover each accessory. A blue suede sofa, poufs in tweed or suede are there for comfortably trying on the summer mules and sandals. Finally, several alcoves exhibit the CHANEL watches, including the J12 and the BOY.FRIEND watch as well as one of CHANEL’s iconic jewelry lines: the COCO CRUSH collection.
The garden at the La Mistralée is a veritable haven of tranquillity. Large black and white rugs are installed around the swimming pool. A long bench and big scatter cushions in black, navy and white tweed are an invitation to enjoy some farniente. Chairs, tables and big poufs in tweed covered with cushions in leather add to this ambiance of summer-time lounging. The pool house, painted entirely with a layer of thick blue rendering, illustrates a Mediterranean summer. Inside, the white walls, the blue of the floor and the floating lacquered furnishings, as well as the resin console tables all add their nuance to this palette caught between the sky and the sea. Here, once again, a dressing room has been installed: its sophisticated drawers opening to reveal pieces from the COCO BEACH de CHANEL collection, swimsuits, espadrilles as well as straw hats…
Like a breath of air in the heart of the effervescent village of Saint-Tropez, the new CHANEL seasonal boutique embodies all the relaxed elegance of the House, serene and radiant beneath the Riviera sunshine.
CHANEL’s seasonal boutique in Saint-Tropez will remain open until October 2019.
1, avenue du Général Leclerc
83990 Saint-Tropez, France
+33 4 94 49 07 47
Monday to Sunday: 10am – 1.30pm / 3.30pm – 8pm (4.30pm to 9pm in July and August)
Photos: © CHANEL / Marie Liskay