Here are the photos from Burberry‘s F/W 2012 advertising campaign celebrating Britishness, London and the Burberry heritage of weather protection in the brand’s most cinematic shoot to date. The campaign was shot at night under the creative direction of Christopher Bailey by Mario Testino at the iconic Royal Naval College in Greenwich, London.
The very British cast, actress Gabriella Wilde and musician Roo Panes star in their first advertising campaign.
“We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.
Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.”
Christopher Bailey, Burberry Chief Creative Officer
I truly like the campaign and Burberry Prorsum’s F/W 2012 collection is absolutely divine. Same as in Versace’s F/W 2012 ad campaign, the mood is very dark for the next season.Very contrary to this colourful and vibrant summer.
Below you can enjoy some behind the scenes shots.
Photos: © Copyright Burberry/Testino