Wherever you are, ragazze, Acqua di Parma‘s evocative scents of summer will put you in a blissed-out state of mind before you know it. And they come covered in LA DOUBLEJ‘s vibration-raising prints (naturally!). In other words, you’ll smell as good as your bathroom looks and your mood? Boosted, babe.
The collaboration is the first between La DoubleJ and Acqua di Parma, but the brands shared interest in the visual, olfactory, or tactical richness of the Italian landscape make them natural partners. Street-style star, journalist and contributing editor at Harper’s Bazaar and Wallpaper* magazines JJ Martin launched La DoubleJ in 2015, initially as a platform to sell her collection of vintage clothing. Soon, she began to create ready-to-wear pieces, working with top Italian textile manufacturers, such as Mantero, to use reissued vintage prints from their archives. More recently, the Milan-based brand has expanded to include homeware, collaborating with expert makers such as Mascioni and Bitossi Home to create patterned linens, porcelain plates and bold tableware.
Through the partnership with Acqua di Parma, La DoubleJ offers 100% Made in Italy terry-cloth towels and sun-burst bathing suits, to an exquisite range of products scented with Arancia di Capri, Bergamotto di Calabria, Fico di Amalfi and Mirto di Panarea, it is an ode to all the soul-satisfying colours and home-grown aromatic delights that Italy has to offer; created and crafted to be enjoyed this summer and for many summers to come.
Great news is that you can also enjoy this pure Italian style during your next summer holidays at the Alpemare Beach Resort in Forte dei Marmi as the Maison symbolising the most refined Italian style and the Brand created by JJ Martin dress up the Bocelli family’s bathing establishment on the elegant beachfront at Forte dei Marmi with the Blu Mediterraneo by La DoubleJ capsule collection.
The wonderful view of the Apuan Alps and the Mediterranean scents of the pine forest on one
of the most evocative stretches of the Forte dei Marmi beachfront, together with contemporary
works of art set out in various spaces, make Alpemare a veritable jewel of beauty and well-being.
Andrea Bocelli himself, the great tenor and Italian singer who is famous throughout the world,
often treats himself to relaxing breaks and even performs here.
The elegant tents that welcome guests on the Alpemare beachfront are even more radiant, with beach towels and cushions from the capsule Collection. The Confetti Blu print, designed by La DoubleJ in blue and yellow tones, creates a bright Mediterranean atmosphere for an unforgettable summer.
In all relaxation areas and collective spaces, from Alpemare’s garden to its exclusive restaurant, Arancia di Capri candles give off the light and effervescent scent of one of the most popular Blu
The cabins, maintained by Alpemare in their original form, come complete with Arancia di Capri
amenities from the Acqua di Parma hotel line to enhance the resort’s refined harmony for a truly Italian holiday.
Photos: © Acqua di Parma