It is August and the majority of fall campaigns can be seen now in the new fashion magazines, ads just keep coming out of the woodwork and so I wanted to give you a brief summary of the most important ones and by whom they were shot.
It is funny to see that this world in particular is pretty small and some photographers are ahead of the game.
My personal favourite is Bottega Veneta`s strong expressive F/W 2010 campaign. Shot by the godfather of energetic graphic photography himself: Robert Longo. The artist has became famous in the late 1970s and early 1980s with his series „Men in the Cities“ that depicts men and women in business attire contorted in extreme positions.
The winner this season seems to be renowned Mert Alas & Marcus Piggott. The dream team that has defined the look of the past decade, shot the most campaigns. Enjoy my preview:
The American photographer and long-time protégé of both Franca Sozzani and Anna Wintour, editors-in-chief of Italian and American Vogue is also a big shot in the world of fashion photography. No wonder, Steven Meisel shot all those gorgeous campaigns.
Inez van Lamsweerde and Vinood Matadin, a fashion photographer duo that is well known for their independent art work. Most of their photographs are both critical and slightly disturbing as you can see in the campaigns they shot for F/W 2010.
Italian-born Mario Sorrenti is a photographer and director best known for his spreads of nude models in the pages of Vogue and Harper’s Bazaar.
Peruvian fashion photographer Mario Testino has shot many fashion stories and celebrities. His work has been exhibited in numerous galleries and museums.
Hermès has come up with another really beautiful advertising campaign shot by Paolo Roversi. I love his romantic, vintage looking photos that always seem to tell a story. To me, a perfect choice for the French house!
Bruce Weber is a well-known face in the world of advertising photography. His career really took of in the late 1980s and early 1990s with his famous advertising images for Calvin Klein.
Juergen Teller‘s work is extraordinary and with a distinctive design. His raw style makes him one of the most influential fashion photographers working today.
Multi-talent Karl Lagerfeld likes to keep everything in his own hands. So no wonder that he shoots the advertising campaigns for his own collections for Chanel and Fendi.
Steven Klein is an American photographer that shot many high-profile advertising campaigns for various clients. This season he was hired by Dolce & Gabbana to capture a close knit Italian family with Madonna as the matriarchal figure through his lens.