Making history as the first black woman to headline Coachella, the famous California music festival, Beyoncé used the opportunity to celebrate the culture of historically black colleges with her performance. To do so, she hit the stage in several custom college letter sweatshirts designed by Balmain while singing her famous songs, such as «Run the World (Girls)». Immediately after, fans were searching the internet for ways to get their hands on these cool pieces. And now, we can all finally buy a BAK-lettered sweatshirt.
The six-piece collection, an iconic collaboration for music and fashion, features three T-shirts and three sweatshirts offered in black, hot pink, and bright yellow, like the one Queen Bey wore to open her Coachella set and riffs on the signature varsity styles and legacy of America’s 37 historically black colleges and universities.
Proceeds from the collection, fittingly, will be used to help fund the impressive work of UNCF (United Negro College Fund), which helps thousands of students attend college, thrive, graduate and become tomorrow’s leaders.
Me with Olivier Rousteing
In a statement, Balmain creative director Olivier Rousteing explained: «After experiencing that beautiful partnership, we weren’t ready to just walk away without adding gone final, perfecting touch. This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities(HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF)—helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.»
Photos: Courtesy of Balmain