Last week, I attended an interactive digital event to celebrate the awe of nature with the new Aveda x 3.1 Phillip Lim Holiday Collection.
Barbara De Laere, Aveda Global Brand President, and Phillip Lim, Co-Founder and Creative Director of 3.1 Phillip Lim, shared firsthand the inspiration behind the collection, their favorite holiday traditions, and what they see as the future of sustainability for their respective industries. The event was hosted by Aveda’s Global Advocate for Sustainability, Arizona Muse.
«Our shared values to protect and care for the planet will manifest beauty. It is a beautiful cycle, a cycle of gifts.» – Phillip Lim
Aveda’s collaboration with 3.1 Phillip Lim is inspired by a mutual awe of nature, each element a celebration of botanical forms and expressions. The power of nature is in full bloom this holiday season as those two like-minded brands are bringing the botanical world of beauty to life thorough special-edition accessories and gift packaging created with sustainability at heart. The Aveda x 3.1 Phillip Lim collaboration includes four covetable, limited-edition hair accessories – a hair towel wrap & carrying bag, scrunchie trio, detangling comb, and wooden paddle brush – as well as special-edition gift packaging, all featuring striking prints that combine the joyful colors of the holiday seasons with those found in the natural world.
Made with no compromises, the detangling comb for example is produced with recycled materials as post-consumer recycled polypropylene, and the hair towel wrap is made from 100% organic cotton.
The most amazing part are the gift boxes that can be reused and are made with 100 % recycled paper. As they are so beautiful, you don’t need extra wrapping paper. Less layers that make the box a gift itself. The artwork that is featured was designed in collaboration with botanical artist, Sophie Parker.
Available globally beginning November 1st at Aveda salons, spas, stores, select retail partners and online, each element of the Aveda x 3.1 Phillip Lim collection pulses with botanical-inspired graphics and vivid colors from nature for a joyous and unexpected expression of the holiday season.
Botanical Repair Light Set – CHF 68.00
Botanical Repair Rich Set – CHF 68.00
Botanical Repair Strengthening Collection – CHF 84.00
Cherry Almond Softening Hair & Body Essentials – CHF 51.00
Hand Relief & Foot Relief Home and Travel Essentials – CHF 77.00
Moisturizing Travel Trio – CHF 36.00 / CHF 28.00
Feed My Lips Lip Gloss Duo – CHF 24.00
As Phillip said, «it is about the 3 Ps. The people, the planet and the products.»
Photos: Courtesy of Aveda, © Sandra Bauknecht