Today, I received this limited-edition shampure™ nurturing shampoo bar from Aveda that is said to provide weightless, long- lasting nourishment for the hair in planet-friendly packaging for the Earth. Each April, Aveda celebrates Earth Month, this year with this outstanding highlight.
This 94% naturally derived (from plants, non-petroleum minerals or water) cruelty free and vegan shampoo bar gently cleanses with abyssinian oil, a natural silicone alternative, that leaves hair shiny and soft. It infuses hair with Aveda’s signature calming shampure™ aroma with 25 pure flower and plant essences, including certified organic lavender, ylang ylang and petit grain, and is safe for color-treated hair. It is free from: sulfated, cleansers, silicones, parabens, mineral oil, petrolatum, animal ingredients and synthetic fragrance.
The best is yet to come. By purchasing this shampoo bar you could help to save 2.0 tons of plastic which is equivalent to 180k water bottles (based on estimated plastic bottle weight).
100% of the shampure™ nurturing shampoo bar formula waste from the manufacturing process will be donated to Clean The World Foundation, who will recycle it into new soap bars to be used in their WASH Education Program Hygiene Kits provided to vulnerable communities around the world. A great initiative, especially during today’s troubled times where hygiene is more important than ever.
How to use it? Lather in hands or directly onto wet hair and scalp. Rinse thoroughly. Follow with shampure™ nurturing conditioner. Available for a limited time only for CHF 23.50 (100mg).
Photos: © Aveda, © Clean The World Foundation – Collages/Photo: © Sandra Bauknecht
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