«Every trip is experienced three times: when you dream it, when you live it and when you remember it.»
Last week, I attended the FALCONERI show in Verona, which took place at the Calzedonia Headquarter. The group auditorium turned into a real airport for the event, transporting us – the audience – into the waiting atmosphere of the departure.
Amazing atmosphere before the show.
Front row with my German colleagues: Annette Weber and Viktoria Rader, both of Glamometer.
The music started and the models walked, some accompanied by dogs, next to treadmill baggage, suitcases trolleys and chairs reminiscent of a boarding situation. A beautiful journey through the new F/W 2018 color palette of the brand which goes from neutral beige and grey to colorful hues of pink, lilac, sky blue and turquoise. The collection is perfect for travelling and everyday life, comfortable but stylish, modest but luxurious. Perfect looks to fly to the destinations where FALCONERI is present today, such as Milan, Rome, Moscow, Athens, Munich, Vienna, Bern and now opening Lisbon.
The collection is divided in three parts:
- «Natural Performance» is dedicated to sportswear, as cashmere meets the active world.
- «Knitwear Lovers» is for the customer who is looking for warmth and softness in comfortable sweaters and coats to wear both, day and night.
- «Orient Express» celebrates Asian elegance by presenting coats and jackets with natural textures and kimonos in precious paisley fabrics. The most trending part of the collection.
On the men’s runway, there were lots of noble and sophisticated materials for sweaters and warm, enveloping jackets – a modern and dynamic look for today’s jet-setting connoisseur, a new concept of clothing created for all situations from daily commitment to leisure time.
Located in Avio, Trentino region, FALCONERI was acquired in 2009 by the Calzedonia Group. In 2013, the production has been brought back to Italy. Since 2014, thanks to the cutting-edge Shima Whole Garment technology, the brand can directly produce a complete item without seams.
For more information about FALCONERI, I invite you to visit the brand’s homepage.
After the show, lovely Elena Ciuprina sketched me in my FALCONERI outfit. What a beautiful and fun memory. Then, it was time to kiss and fly back home to Zurich.
Photos: Courtesy of Falconeri and © Sandra Bauknecht