The Riviera’s Chic New Address: AREV Saint-Tropez
There is something eternally seductive about Saint-Tropez, the golden light, the café terraces, the glamour that never goes out of style. But where you stay shapes the entire experience, and AREV Saint-Tropez has quickly emerged as one of the destination’s most compelling new alternatives.
Opened in 2024, the boutique hotel masterfully balances privacy with proximity. Tucked away in a serene setting yet only a short stroll from Place des Lices, guests can step out and find themselves instantly immersed in the rhythm of town, wandering morning markets, lingering over long lunches, or slipping down to the harbor by sunset. In a place where location is the ultimate luxury, AREV delivers it effortlessly.
Spread across five Provençal-style villas, the property feels more like an elegant private estate than a traditional hotel. Interiors by designer Luis Bustamante channel a refined Riviera aesthetic with nautical hues, tailored stripes, and warm woods, sophisticated without ever feeling overstated.
At the hotel’s restaurant, The Strand, Mediterranean classics are reimagined with a contemporary touch, creating the kind of polished yet relaxed dining experience that perfectly mirrors the spirit of the Côte d’Azur.
The atmosphere is polished yet relaxed: days unfold slowly by the pool, Mediterranean dishes are served with modern lightness, and evenings invite that familiar Saint-Tropez ritual of champagne and cocktails in golden hour light.
Rather than competing with the town’s grand palace hotels, AREV offers something far more contemporary, an intimate, design-forward retreat for travelers who prefer their luxury discreet and their style effortless.
Go for the elegance, stay for the calm, but book it for the sensational location. Because being able to walk straight into Saint-Tropez within minutes is not just convenient, it is the very definition of Riviera chic.
AREV
8 Chemin des Vendanges
83990 Saint-Tropez
Phone: +33 422 540 640
LoL, Sandra
Photos: Courtesy of AREV St. Tropez
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