Are you ready for this? Let’s get the week started with a naughty vibe and have a look at ASHISH‘s hilarious hint at thoughtless consumerism as well as cheap high street fashions that appeared on the designer’s F/W 2018 show: American Excess, Masturbate, and Viva(L’Amore) were all in sequin logo hacks of famous credit card brands.
Playing with consumerism: ASHISH‘s sequined shopping bags.
Being a big fan of how Ashish Gupta used his runway presentation to comment on consumer culture, drawing inspiration from his roots making patterns in a clothing factory in Delhi at 16, I definitely want to get my hands on one of those tongue-in-cheek phrasing like the ‘American Excess’ lettering on these tops below.
What a bummer – I have just got the news that the Masturbate sweater didn’t go into production due to copyright issues with Mastercard. So excess it is – but I have to hurry, they are selling out fast. In Switzerland the tops will also be available at Trois Pommes.
Photos: Courtesy of ASHISH