During London Fashion Week, adidas Originals has unveiled its third collaboration with an emerging female fashion designer. This time, the brand has teamed up with Ji Won Choi for a 17-piece women’s ready-to-wear collection that his inspired by her Korean heritage. She revamped adidas’ classic tracksuit with hues of lavender, blue, red, green and pink. The brand’s three stripes were also used in more parts of the garments, creating a sense of movement.
One to watch: upcoming Korean designer Ji Won Choi
Born in Seoul, raised in the Midwest USA, educated in New York City and Paris, and having worked in Milan, Ji Won Choi’s work revolves around investigating human cultures and using design to promote positive change within societies. Her thesis collection, EXCESSIVISM, was the winner of Kering Empowering Imagination Award and several other contests as well as featured in various international publications such as Forbes, WWD and Vogue. Her work has been displayed at Bergdorf Goodman in New York and at New York Textile Month. In 2017, she was awarded the «Ones to Watch» Award by Fashion Scout.
I am sure we will se a lot more of Ji Won Choi’s talent in the near future…
TO SHOP ADIDAS ORIGINALS BY JI WON CHOI, CLICK HERE PLEASE.
Photos: Courtesy of adidas Originals