Finally, I am allowed to share with you the official photos of ACQUA DI PARMA‘s new home collection that were photographed at the iconic Belmond Hotel Splendido Mare in Portofino by Guido Taroni in his sister Virginia Taroni.
When I met with Laura Burdese, I asked her about the biggest challenge the luxury industry is facing at the moment. She replied: «Personally speaking, it is to build up a global brand into a world that is splitted in two. We have the Western and the rising huge Asian world. To bring these two universes together is sometimes hard. Masculinity for example is different in Asia than in Eurpoe. What seems probably feminine to us, is very masculine for Asian people. Sometimes you are tempted to do certain things just for one place and you can get lost intranslatuion in the middle. Therefore, the biggest challenge for me is to build up a global brand with the same values, and the same assets, that can be read in the same way through different cultures.»
Launching the new home collection is surely a great step forward into building up one global brand. The home is the place that brings people together around the world. Everyone dreams of creating a space of relaxation, comfort and pleasure. It is the most intimate and personal space. The place that reflects your choices and tastes more than any other. Objects, colours, books, music.
All these things create an atmosphere that defines you, creating a space where you can entertain friends and make them feel at home. A certain ‘savoir-vivre’ that is palpable in the air. Light, subtle tones released into the air by an elegant candle or a simply designed room diffuser, bring the brightest Italian style to every room. The new Acqua di Parma Home Collection lends the final touch to a genuine home.
The brand that is the symbol of Italian lifestyle has produced ten new fragrances for candles and room diffusers. A range of sensory impressions, not just for your personal pleasure but also for the well thought out art of welcoming guests, or for an elegant, carefullychosen gift. Five different fragrances capture the typical moments of Italian living: Luce di Colonia, Buongiorno, La Casa sul Lago, Caffè in Piazza and Oh, L‘amore.
And for those who want to recreate the breath of the unforgettable Italian Mediterranean in their own home, five fragrances inspired by the Blu Mediterraneo line: Arancia di Capri, Fico di Amalfi, Bergamotto di Calabria, Chinotto di Liguria and Mirto di Panarea. Essences that contain ingredients symbolising the magnificent natural landscapes of the Italian Mediterranean.
My personal favorite: Oh, L’amore.
Home Collection from Acqua di Parma lights up your living spaces with a touch of sophisticated Italian style and the sheer pleasure that comes from feeling perfectly at home. The new scented candles and diffusers combine sensuality and design, and further enrich the world of creations conceived for the home, ranging from the Cube to the refined Murano Glass Candles, Powder Soap and Scented Paper drawer liners. All for a sense of light, natural elegance, to experience along with the brand name which has come to symbolise Italian lifestyle.
Scented paper drawer liners are so awesome for your closet.
Photos: Courtesy of Acqua di Parma #HomeCollection