Ice, ice, baby! You get in a good mood just looking at the multi-coloured display. The Belgium based watch company ICE Watch had recently invited to a press lunch to present their fun timepieces that brought back the plastic strap watches into fashion.
There was entainment galore: Graffiti, break dance to music of the Black Eyed Peas who belong by the way to the ICE watch fan crowd and colourful food.
CEO of the company Jean-Pierre Lutgen had come especially to Zurich to tell us a little more about his brand that is available in 99 countries worldwide and expected to reach 3 million sold pieces in the end of 2011. Every six weeks, there is a seasonal collection for a small period of time. The wide range of colours and the starting price at CHF 89 makes it very attractive to own many and to change them for different activities or outfits.
To me, they look as if Rolex and Swatch had a baby, and I have to admit, a very cute one that you would like to have immediatley in many colours. The box is part of the watch.
No kidding, the minute you see them, the virus catches you: „Which colour should I take? I want them all…!“