I am part of a very interesting and extraordinary project for the launch of the new Volvo V60 Plug-in Hybrid with different events taking place during the next days.
Starting today until this upcoming Monday, June 11th 2012, Volvo Switzerland is turning Zurich Main Station into an open street art studio. Seven Chinese artists will constantly repaint, respray and restyle the new car, expressing their interpretation of the sustainable mobility of tomorrow. Stop by if you get a chance to get an exciting insight into China’s contemporary art scene.
Tonight’s opening night presented an amazing live art and dancing performance. Volvo’s brand ambassador, Melanie Winiger, former Miss Switzerland winner and model, was dressed and painted all in black, followed by strokes of gold. Famous guest of the night was Andres Andrekson aka Stress, (see last photo below).
Richard Monturo, Volvo Vice President of Global Marketing, and Swiss chef Pascal Schmutz with me in the middle.
Stay tuned for more to come – especially if you are curious how the “three-dimensional canvas”, the new Volvo V60 Plug-in Hybrid, looks like. The two of us went on a little adventure trip today. The whole event is also streamed live via webcam at volvoartsession.com.
Photos: © Sandra Bauknecht