“In the new campaigns, I wanted to express the power and freedom of Versace today. The women’s images are about strength and sensuality, with women in total control.
The men’s campaign stands for a man’s right to be whoever he wants to be.”
It is this time of the season when all the new ad campaigns are popping up. I have to admit that I love observing who shot which campaign and how each brand likes to present itself. Mert Alas and Marcus Piggott are definitely some of the most successful photographers when it come sot campaign shooting. For Versace, the duo showed, under the creative direction of Donatella Versace, supermodels Anna Ewers and Stella Tennant in a world of femininity and strength, dramatic and provocative.
The men’s campaign is about the individuality and self-expression of the Versace man. The images are shot on an entirely plain set, as the Versace man needs nowhere to hide. The models Filip Hrivnak and Daniel van der Deen wear pieces from the F/W 2014 collection inspired by the biker and the Wild West.
Photos: Courtesy of Versace