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The Fashion of Football

FIFA2014

Celebrating the FIFA World Cup in Brazil this summer, many luxury brands are launching special edition pieces. Here are the best ones…

Louis Vuitton is taking part for the second time. After a first appearance on the football field in 2010 in South Africa, the Louis Vuitton case, specially designed to carry the famous trophy, will be on July 13th, the final day of the Cup, in the stadium of Maracana in Rio of Janeiro.

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Paying tribute to this year’s host nation for the Fifa World Cup, Bvlgari launches the new Octo Bi-Retro Brazil in a 50-piece limited edition.

Versace FIFA

Donatella Versace has turned to the FIFA World Cup for inspiration in style and created a special t-shirt that combines the passions of football with the vivid iconography of the Versace DNA. A brand new Versace baroque print is created using the colors of a Brazilian carnival, decorated with repeated images of footballs and flowers. The T-shirt, in silk satin for her and cotton jersey for him, is available in selected boutiques now.

MCM München cute monsters

MCM has launched the limited edition ‘München Cute Monsters’ collection. Drawing on the vibrancy of Brazilian culture and the festivity of the ultimate football tournament on the planet, the collection features the two pop art characters Viktor & Viktoria as MCM’s monster mascots for the games.

TO SHOP THE MCM ‘München Cute Monsters’ COLLECTION, PLEASE CLICK HERE.

LoL, Sandra

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Photos: Courtesy of the Brands