I cannot wait to fly to London soon to visit The Burberry Beauty Box in London’s Covent Garden. This new retail concept brings the house’s must-have fashion and beauty together in an innovative format that allows you to explore the connections between make-up, fragrance and accessories through personalised physical and digital experiences.
Featuring the full Burberry Beauty collection of make up and fragrance, as well as limited edition beauty products, the new space also houses accessories including sunglasses, scarves and an exclusive selection of bags, available only in the store. A new look will be revealed each month, available to experience in store.
Below you can discover some of Burberry signature looks:
Body – a natural, nude look
Tender – a fresh, dewy look
Icon – a timeless look inspired by the Burberry icons
All products are gift-wrapped in exclusive Burberry Beauty Box gift packaging. Payments are taken using a mobile point of sale system on iPads and iPhones, which also offers the option of digital receipts. What a great concept! Love it!
Photos: Courtesy of Burberry