Les Exclusifs de CHANEL 1957

LES EXCLUSIFS DE CHANEL

Is it a year? An address? Two numbers combined? 1957 is all those things as well as the link between CHANEL and the United States.
A continent enamored with Gabrielle Chanel, captivated by her creations since her debut in 1912 and then by the personality of a free and independent woman who owed her success to no one other than herself. The fascination was mutual: Mademoiselle Chanel was drawn to America by her family’s past and dreams of her beloved father who set sail for the New World. Her desire to also live this dream and achieve lasting fame became a reality: «I admire and love America,» she confided to Paul Morand, «it’s where I made my fortune» (1). And it is also where she was hailed as the most influential designer of the 20th century in 1957.

Taking in Texas: Chanel and Marcus during the Marcus Western party outside Dallas on September 7th 1957 (this trip inspired Lagerfeld later for the Paris – Dallas Metiers d’Art show).

I ADMIRE AND LOVE AMERICA

The love story between CHANEL and America began with fashion. The young milliner’s hats were distributed in New York department stores, and the press raved about her avant-garde style: Women’s Wear Daily predicted a great future for the famous sweaters created in Deauville from the moment they appeared in 1914 (2) and CHANEL designs flourished in the pages of Vogue, Harper’s Bazaar and Vanity Fair each season.

Coco Chanel for N°5, its first campaign as featured in Harper’s Bazaar in 1937.

And then there was fragrance, of course. France discovered the fragrance N°5 in 1921, and the Americans fell in love with it three years later in 1924, the same year the first makeup collection was launched. «Americans buy all things luxurious, and the greatest luxury is fragrance»: Gabrielle Chanel’s intuition was once again right.
In 1928, Vogue US slipped into the beauty salon of the Jay Thorpe department store and met the hostess trained in Paris by CHANEL, who, in addition to performing treatments with CHANEL skincare products, also guided women in their choice of fragrance, «one of the most difficult things in the world when you have tried three or four» (3).
In 1934, advertising campaigns for fragrances in American magazines began introducing Americans to new scents, unprecedented in their conception – N°5 was the first luxury fragrance to use aldehydes – and revolutionary by their rich and floral olfactory composition.

Illustrator unknown, via Vogue, October 1926

The name CHANEL was on all lips, and its style worn by all women. The iconic little black dress was celebrated by Vogue US in October 1926. By referring to the Chanel design as the «Ford dress», in reference to the Ford T automobile which had been a best-seller since 1908, the magazine ushered the little black dress into fashion history. On Broadway, actresses Katharine Cornell and Gertrude Lawrence took to the stage dressed in CHANEL. Hollywood also clamored for Gabrielle Chanel, who travelled to Los Angeles at the request of Samuel Goldwyn in 1931 to dress the actresses of MGM Studies, including Gloria Swanson, who became one of her friends.

Coco Chanel during a working visit to Los Angeles, in 1931.
Photo: © 1931 Los Angeles Times; Digital Colorization by Lee Ruelle / via Vanity Fair.

Delighted to finally discover the United States, the creator first stopped in New York with Misia Sert, where she was welcomed with great pomp. And, on their way back from California, the two friends visited Chicago and San Francisco before returning to New York. The trip lasted one month, and the American press took advantage of the opportunity to try to uncover the secrets of Gabrielle Chanel, the unstoppable businesswoman ahead of her time. From the New York Times to the New York Herald Tribune, not to mention The New Yorker, Vogue and Harper’s Bazaar, Coco was everywhere and gave countless interviews from her suite at the Pierre Hotel. Each one of her outfits was observed in detail, her pearl necklaces and style drawing much admiration. From then on, in America, CHANEL incarnated French elegance and was synonymous with the fashion to be followed at all costs. At the end of her trip, an article in the June 1931 issue of Vanity Fair praised the designer in their “«We nominate for the Hall of Fame» feature: «Gabrielle Chanel was the first to apply the principles of modernism to dressmaking; because she numbers among her friends the most famous men of France; because she combines a shrewd business sense with enormous personal prodigality and a genuine enthusiasm for arts; and finally because she came to America to make a laudable attempt to introduce chic to Hollywood». The 1939 New York World Fair only confirmed the infatuation: the CHANEL showcases, in crystal and with sculpted heads, presenting objects and accessories that evoked the personality of Mademoiselle Chanel, were among the most admired by 44 million visitors.

CHANEL at Flushing Meadows-Corona Park for the New York World’s Fair. (1939)

Although she travelled to the United States with her friends or photographers like Horst P. Horst, Gabrielle Chanel made her big comeback in 1957. Three years earlier, Mademoiselle Chanel had returned to the world of fashion with a collection that ran totally counter to the style of the time. While Paris gave her the cold shoulder, America heaped her with even more praise. Life magazine gave her an ovation: «At 71, Gabrielle Chanel is creating more than fashion: a revolution» (4). Truman Capote himself referred to her as a «fashion visionary». But how could the land where anything was possible forget when in 1952 Marilyn Monroe made N°5 immortal by declaring she wore nothing but a few drops of the fragrance to bed?

Marilyn Monroe and her Chanel N°5 in 1952

THE MOST INFLUENTIAL DESIGNER OF THE 20TH CENTURY

And so 1957. That year, Stanley Marcus organized the first Neiman Marcus Fortnight in Dallas to celebrate the department store’s fiftieth anniversary. Three hundred fashion designers were invited, but only one was welcomed like a star: after arriving by the first foreign aircraft ever to land at the Dallas Love Field airport, Gabrielle Chanel climbed into the only white Rolls Royce in the procession, exclusively reserved for her. Her destination ? The podium on which she was to receive the Neiman Marcus Award for Distinguished Service in the Field of Fashion, thereby declaring her the most influential designer of the 20th century. At her side was Suzy Parker, the first true top model in fashion history. In 1959, the beautiful American star became the face of N°5 featured in a campaign by Richard Avedon, followed by actresses Candice Bergen and Ali McGraw, in 1965 and 1966.

Coco Chanel and Suzy Parker, 1962

The love affair between CHANEL and America grew even stronger through the art world: in 1959, the New York Museum of Modern Art exhibited the packaging of the fragrance bottle as an example of minimalist elegance, which was later reinterpreted by Andy Warhol. The Broadway musical Coco paid tribute to Gabrielle Chanel in 1969 with a run of 300 performances starring Katharine Hepburn in the role of the designer.

«Coco» was Katherine Hepburn’s only musical on Broadway (1969).

A unique, bold and passionate rebel at heart who let nothing stand in her way, an independent, hardworking woman driven by an innate desire for success, Gabrielle Chanel became America’s adopted daughter. A daughter to whom the country paid homage on January 10, 1971: having followed and championed her from the start, the New York Times devoted three front-page columns to her «incalculable» influence on fashion and its evolution (5). Still today, history has proven her right.

The pearl sculpture, designed by Jean-Michel Othoniel, extends down a central staircase within the newly opened CHANEL store on 57th street in New York City. 

A SKIN SCENT

Alongside the reopening of the New York boutique on 57th street, CHANEL is celebrating 1957 with a new eau de parfum in the LES EXCLUSIFS DE CHANEL collection. 1957: the year of Gabrielle Chanel’s consecration in America, but also 19, like the day of her birth, and 57, like the street number of the biggest CHANEL store in the United States. A creation that builds an olfactory bridge between France and America, joined by that iconic style. A timeless style, the CHANEL style.

«Her special style is compounded from three ingredients: girlishness, comfort, and a generous helping of pearls. In a country where emphasis is on youth and free and easy living, her designs were bound to succeed». With this definition of the CHANEL allure, the New York Times said it all (6). A modern, avant-garde style that gave women freedom to move. An eternally young and modern allure that broke with the codes of the time and shifted the conventions of chic. An art of living with a simplicity that hides a painstakingly crafted complexity, steeped with a luxury that has no need to flaunt or justify itself.

The third LES EXCLUSIFS DE CHANEL creation composed by perfumer-creator Olivier Polge, in cooperation with the CHANEL Laboratory of Fragrance Creation and Development, 1957 illustrates the mystery of the deceptively simple CHANEL style. A balance of creamy softness, enveloping comfort, and light perfused with discreet power. A fragrance one adopts like a clean skin scent that becomes unique and deeply personal on each wearer. «For each fragrance in the LES EXCLUSIFS DE CHANEL collection, we explore a path we have never taken», explains Olivier Polge. «This time, I opted to work with musk, more specifically white musks. Their whiteness hides a great complexity: enveloping, they emit a more or less pronounced light, and vary in their soft and sensual effects. 1957 is a skin scent that, more than others, is revealed fully on the unique chemistry of each person’s skin».

A BALANCE OF CREAMY SOFTNESS, ENVELOPING COMFORT, AND LIGHT PERFUSED WITH DISCREET POWER

An assembly of eight white musks, 1957 is structured like a layered composition of transparent, translucent and opaque veils. An immaculate superposition, comfortable and enveloping, soft, almost cushion-like. One can imagine one of Gabrielle Chanel’s beloved pearls, its delicate contours rendered imperceptible by the changing reflections: the matte whiteness of certain musks blends into the iridescent pearl of others. In this interplay of depths, woody, honeyed, spicy and floral vibrations create a luminous, powerful and sensual prominence. Vanilla and honey notes thus slip into the white musks, some with a hint of cedar, others with pink pepper, coriander seed or orange blossom. The faux simplicity of whiteness is revealed and magnified… The precision of an expertly crafted and yet abstract trail, free to enhance the skin by diffusing a distinctive and singular scent.

Coco Chanel presenting her collection in 1957, the year of her comeback.

«1957 also conjures up a certain idea of America», according to Olivier Polge. «An idea that the country has of fragrance and particularly with respect to CHANEL and N°5, which has become a model of olfactory inspiration, even for hairsprays and soaps. But also a concept that the United States introduced: what is referred to as a «sent-bon», (7) a word that speaks to me especially because it was so dear to Gabrielle Chanel. 1957 is a link: it reinterprets American perfumery with the idea the USA has had about French fragrance since N°5 paved the way». The essence of CHANEL is reunited in its trail, filled with comfort and natural elegance, a presence within a chic, refined, personal and unforgettable discretion.

1957 Eau de Parfum Vaporisateur 75 ml CHF 230.-
1957 Eau de Parfum Vaporisateur 200 ml CHF 410.-

LoL, Sandra

Photos if not stated otherwise: © CHANEL

(1) Paul Morand, The Allure of Chanel, ed. Hermann, 1996, p.183.
(2) WWD, July 27, 1914.
(3) Vogue US, September 29, 1928.
(4) Justine Picardie, CHANEL sa vie, Steidl, 2010, p.330.
(5) The New York Times, January 11, 1971.
(6) Linda Simon, Coco Chanel, Reaktion books, Critical Lives collection, London, 2011 p.157.
(7) A pleasant smell.

Give Me Candy

Prada Candy Birthday

One year after the arrival of Prada Candy Eau de Parfum a highly exclusive Deluxe Edition is unveiled along with a Collector Edition.

Impossible to ignore, Prada Candy’s visual world is bold, unconventional and fresh, yet quality materials make it sophisticated and timeless.
Prada Candy’s novel olfactory balance combines exceptionally high-quality ingredients in excessive proportions: magnified by white musks, noble benzoin joins with a modern caramel accord to give the fragrance a truly unique signature.

Prada Candy Deluxe Edition Parfum

Prada Candy Deluxe Edition transposes these codes on a scale that is truly opulent. The exaggerated proportions of the flacon are both extreme and elegant, a statement of luxury and lavish indulgence rarely seen in modern perfumery. Inside the statement is carried through in the parfum itself. The parfum, the fullest expression of the perfumer’s art: the ingredients are magnified to their maximum concentration bringing an intense new richness and warmth.

Prada Candy Deluxe Edition Parfum will be distributed  at highly select points of sale, for a limited time only. Available in 900ml for CHF 3000.-.

Prada Candy EdP Collector Edition

The Prada Candy Collector Edition comes with a very special treat: A genuine signature saffiano leather bracelet in hot pink hugs the top of the bottle. Embossed in golden letters “Give Me Candy”, it will be a stylish addition to your wardrobe.

Prada Candy Collector Edition Eau de Parfum is available in 80ml for CHF 141.-.
Available in September 2012.

LoL, Sandra

Photos: Courtesy of Prada Fragrances

Pleats Please – The Perfume that Moves You

Pleats Please

As promised less than two weeks ago, here is the new fragrance, that I was telling you about: Pleats Please by Issey Miyakethe perfume that moves you.

Pleats Please 2

Pleats Please 3

The launch event took place at the Louvre in Paris with a very different und beautiful presentation. Dressed in pleats of every colour, models leaped and danced, twirled and spinned, motivating the audience to join in the fun.

Issey Dance

The designer Issey Miyake is known known globally for his signature pleats – a look that went around the world in more than 80 colours; it is contemporary yet timeless. Today, the iconic line Pleats Please Issey Miyake has its own fragrance. It is a scent that pays homage to a seminal fashion creation: an infusion of emotion and olfactory ode to joy.

Pleats Please 5

The iconic L’Eau d’Issey and L’Eau d’Issey Pour l’Homme burst forth from the fountain of Issey Miyake fragrances; clear and shimmering, the waters heralded Issey Miyake’s first foray into perfumery.
Pleats Please is completely different, a joyous, light-hearted scent with meticulously sculpted facets created by perfumer Aurélien Guichard. For this new fragrance, the exuberance and heartiness of a floral bouquet was a must – flowers to define the femininity of a subtle delicate composition.

Pleats Please ParfumeurPerfumer Aurélien Guichard

Pleats Please Bottles

Top Note: Nashi (a hybrid fruit that oscillates between pear and apple, with the pear note predominating).

Middle Notes: Peony and sweet pea. Indole adds a fleshly, voluptous touch and „gives substance to the note“, the perfumer explains. The accord is warm and vibrant, like „an invitation to fluidity“. (Remember Roja Dove who explained me the sexual power of indole. Click here if you would like to know more.)

Base notes: Cedar, patchouli, vanilla and white musks.

Available from September 2012. The product range comprises a trio of eau de toilette in three formats: 30, 50 and 100 ml. The EdTs are supplemented by two derivatives infused with the notes of Pleats Please: a creamy, body lotion and a deodorant spray.

Issey Bag3

The bottle is very interesting. Its shape is reminiscent of a bag that is put down on the floor. The cap takes the form of a floral calyx, a finely pleated abstraction that symbolises both a white flower and the Pleats Please fabric.

In his quest for the timeless and functional in fashion, Issey Miyake found his answer in pleats. Fashion keeps moving, and so does fragrance!

It was such a beautiful presentation at the Louvre! For more details about my look, please click here for the previous post.

LoL, Sandra

Issey MePhotos: © Sandra Bauknecht