Pringle of Scotland x H&M

Your knitwear is about to get a revamp for a great budget with H&M‘s newest collaboration with Pringle of Scotland. The collection makes clever use of recycled polyester and organic cotton along with cosy alpaca wool and smooth viscose fibres — and is showcased by stylist and fashion editor Julia Sarr-Jamois.

When the design team at H&M was first presented with the idea of a knitwear collaboration, their minds fell immediately on Pringle of Scotland. With the brand’s signature argyle patterns and sporty knitwear pairings on the golf course, Pringle – founded in 1815 – is renowned as one of the oldest luxury knitwear brands in the world.

«We fell completely in love with the brand’s history, from their intimate and modest origins from Hawick, Scotland, to their technical innovation in knitwear», says Holli Parkinson, knitwear designer at H&M.

When the H&M team met with Pringle in their design office in London’s Vincent Square, presenting their initial trend idea to them, they went through the archives and one pattern stood out from the rest: the iconic argyle that has been part of the Pringle of Scotland’s DNA since the 1920s.

«Together with our in-house print team, we reworked different scales and colourways of the argyle. Inspired by streetwear styling and sport influences, we developed new designs around the classic pattern, and introduced an acid yellow colour as a highlight accent which brought the whole collection together», says Holli Parkinson.

The key pieces of the collection include a sweater which boasts a patchwork of tone and texture, splicing a retro-inspired diamond pattern with heavy ribbed wool, and a cropped, funnel-necked jumper with balloon sleeves. Traditional yarns are infused with attitudinal appeal in a series of generously oversized, raw-edged sweaters. Sweater dresses with ring-pull zip closures, cosy hoodies, second-skin leggings and slouchy hats and scarves are all printed with athletic logos for an athleisure take.

The in-house design team at H&M had constant contact with Pringle of Scotland throughout the process, and were able to share thoughts and ideas from sketches to samples.

«Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring. We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and Fair Isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M», says Katy Wallace, Brand Director at Pringle of Scotland.

TO SHOP THE PRINGLE OF SCOTLAND x H&M COLLECTION ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of H&M

Sweater Dressing


Sweater dressing has been trendy since quite awhile but this winter you can indulge in reminiscences of all those gorgeous and easy looks from the `70s and `80s. Preferably loose-knit and tone on tone, we will enjoy the new comfortable freedom. Wear  your sweater dresses with opaque tights, ankle boots and the must-have accessory: a thin belt around the waist!


Extra long boyish cardigans can also do a similiar job. Stella McCartney has some seriously sexy ones. If you like you can combine them with a wide belt like Sonia Rykiel showed on the runway which will give your outfit more shape and spice it up.

You will be surprised how another oldie out of your closet can look brand new this season if you play a litttle with it. The Chanel way looks so sexy. A belted sweater worn as an ultra-mini dress combined with fur overknee boots.

In case that you just cannot wait for all these gorgeous runway looks to arrive, I have provided a fabulous pre-fall 2010 look for you that is already available:


Wrap up the new season with a leather self-tie belt by Vionnet worn over a loose cashmere knitted dress like the one by Chloé. The goat hair trench coat by Burberry Prorsum would finish off your look with style along with the suede knee-high wedge boots by Guiseppe Zanotti and the sloughy bag by See by Chloé.

Comfortable and übercool in one!

LoL, Sandra

Photos: Courtesy of the Brands