Louis Vuitton Circular Creativity: Felt Line

Unveiled during Louis Vuitton’s F/W 2021 show by Men’s Artistic Director, Virgil Abloh, the Felt Line, features three iconic leather good pieces and reflect the Maison’s ground-breaking approach to circular creativity. Designed using several eco-responsible materials: organic cotton and recycled wool-based jacquard, 100% recycled polyester derived from existing stocks, as well as recycled plastic for the chains.

A Keepall, a Keepall XS and a Soft Trunk — a design created by Virgil Abloh since his very first fashion show for Louis Vuitton; these three staple pieces from the menswear collection showcase Louis Vuitton’s commitment to circular creativity. Moving blankets — functional, protective and on-the-go — were Virgil Abloh’s inspiration for this new adventure, perfectly in line with the sustainability dedication he has shown since joining Louis Vuitton in 2018. A real creative challenge, this holistic approach is embodied in the creation and use of sustainable and responsible materials used for each product in the Felt Line collection.

An innovative textile — the main material of the pieces — was designed using 43% certified organic cotton, the highest standard, and 20% recycled wool. The unpredictable result of this jacquard underscores the uniqueness of each leather good, on which the Monogram pattern appears and disappears thanks to a lurex thread tufting. The global process emerges in every detail of these three light and practical models, as well as in a form of stylistic adaptation. The lining comes from the House’s existing stocks of 100% recycled polyester, which have been upcycled, thus maximising the use of existing materials and limiting production. The chains and corners were produced using 70% recycled plastic with a multi-colour effect reflecting the jacquard’s chromatic aspects. For the straps and handles, an LWG (Leather Working group)-certified leather was selected, the most exacting environmental label for tanning.

Meeting all the quality and durability criteria cherished by Louis Vuitton, the three models of the Felt Line, as well as one piece of ready-to-wear, a long coat, express the choice of a responsible and sustainable sophistication. By celebrating beauty and creativity in everyday life, which is the central theme of the F/W 2021 fashion show, the Felt Line demonstrates the vivacity of Louis Vuitton’s expertise and ingenuity to provide the best response to its clients’ needs as well as the challenges of the contemporary world. All products feature the signature initially conceived by Virgil Abloh, placed on a leather patch from existing stocks. This emblem is the symbol of Louis Vuitton’s sustainable development policy, as by 2025, 100% of its products will be created through eco-conception.

«Our committed journey» is Louis Vuitton’s sustainable development plan, in line with the LIFE360 (LVMH Initiatives For the Environment) plan. Through six lines of action, it aims to preserve natural resources (sustainable supply of materials, contribution to climate protection, circular approach of creativity) and to have a positive impact on society (diversity and inclusion, commitment to local communities, development of know-how).

LoL, Sandra

Photos: © Louis Vuitton

Gucci’s Sustainable Luxury

Gucci SL

One of the biggest trends at the moment is SUSTAINABLE LUXURY and Gucci has hopped on board the green side of life by launching a new “Sustainable Soles” line of footwear made with biodegradable plastic, which is part of its pre-fall 2012 collection and said to hit stores by the end of June.

The collection will include two styles, both designed by Frida Giannini, Gucci’s Creative Director:

GG Sustainable

The “California Green” men’s sneaker, available in both low- and high-top versions, includes bio-rubber soles, vegetable-tanned calfskin uppers, bio-shoelaces, and tongues with the Gucci logo printed in green on recycled polyester labels.

GG Sustainable 2

The “Marola Green” slip-on, which features cutout details and Gucci’s trademark interlocking Gs, will be sold in a variety of glossy hues, including blush, taupe, and black.

The shoes are made from bio-plastic, a biodegradable material in compost which is used as an alternative to petrochemical plastic. The material also has a shorter degradation process compared to that of traditional plastic.

“This new project conveys the house’s mission to interpret in a responsible way the modern consumer’s desire for sustainable fashion products, all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.”

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The news comes on the heels, as it were, of Gucci’s biodegradable “Liquid Wood” sunglasses, which are manufactured by Safilo with wood fibers from sustainably managed forests, lignin from the paper-manufacturing process, and natural wax. I was able to explore one of the first prototypes (see photo below) and I truly liked them.

“Biodegradable” is a new catchphrase at Gucci – an inspiring example of how to combine sustainability with luxury.

LoL, Sandra

IMG_6184Photos: Courtesy of Gucci, Safilo and © Sandra Bauknecht

Star Style: Amanda Seyfried in H&M

Amanda seyfried

Actress Amanda Seyfried was spotted recently on the red carpet in this gorgeous blue tuxedo jacket and matching shorts from H&M’s Exclusive Conscious collection. She combined the look with a leather-trimmed wool top iconby Rag & Bone and black pumps iconby Gucci.

To celebrate the rise of glamour, H&M has created the Exclusive Conscious collection of greener and eco-friendlier red-carpet looks that have all been made from more sustainable materials like organic cotton and hemp, and recycled polyester, as part of H&M’s Conscious initiative. In stores now.

LoL, Sandra

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TUXEDO JACKET – EUR 59,95
H&M Exclusive Conscious collection. Blue organic cotton mix tuxedo shorts suit.

EC_SL_26

TUXEDO SHORTS – EUR 24,95
H&M Exclusive Conscious collection. Blue organic cotton mix tuxedo shorts suit.

Photos: Courtesy of H&M, Getty Images