The New Loewe

the_new_loewe

The fashion world is moving fast and sometimes labels that have been around for many years become all of a sudden absolutely trendy. It takes the right designer to lead the brand to new heights just like Alessandro Michele did with Gucci. Now, there is another fashion house that you should include in your wish list: LOEWE. Founded in 1846, Loewe started life as a cooperative of leather artisans in Madrid, before German entrepreneur Enrique Loewe Roessberg took over the workshop and consolidated it under his name in 1872. The Spanish label introduced its first ready-to-wear collection in 1965, bringing fashion to the centre of the brand.

jonathan_anderson_loewe

In 2013 Jonathan Anderson took over the helm at Loewe and transformed the Spanish house slowly but constantly into one of the most talked-about labels this season.

loewe-spring-summer-2016-ad-campaign01Raquel Zimmermann starred in Loewe’s S/S 2016 ad campaign.

Under Anderson’s creative direction, the label has had its logo and emblem rebranded by Parisian art duo M/M (Paris), Steven Meisel-lensed ad campaigns have been rolled out and the clothes and bags are quickly garnering must-have status among the style set. When it comes to taking a label steeped in heritage and making it relevant today, Anderson has the Midas touch.

joyce_bag_loewe

A statement bag that you should get: Loewe‘s Joyce embellished leather shoulder bag.

d08551fedc7faf2c5dbe9d0d7fa7a648A modern legacy: LOEWE Boutique Bilbao designed by architect Javier Carvajal, 1960.
icon

An authority in leather goods for over 160 years, Loewe, under the creative vision of Anderson, continues to design classic handbags using cutting-edge techniques. With a keen interest in interiors and architecture, Javier Carvajal (the architect responsible for the modernist Loewe stores in the 1950s and 1960s) is another key inspiration.

puzzle_bag

The new must-have bag for the S/S 2017 season? Loewe‘s Puzzle leather shoulder bag.
iconFor Anderson’s first bag style, the Puzzle, more than 40 fragments of super-soft leather have been sliced and repositioned.

«I set out to find a new way of building a bag, fundamentally questioning its structure. It was about deconstructing a conventional bag to create a flat object with a tri-dimensional function» – Jonathan Anderson.

I love it! It is definitely on my shopping list…

You can shop a great selection of LOEWE at NET-A-PORTERicon, LUISAVIAROMAMATCHESFASHION and MYTHERESA.

LoL, Sandra

Photos: Courtesy of Loewe

Prada Candy Kiss

PRADA_Candy_Kiss_BTS_042

This season, PRADA brings you a delicate new addition to the Prada Candy universe. Inspired by fashion, music and the pop culture of the ’60s, Prada Candy Kiss is composed around one single note, an overdose of powdery musk that is wrapped up in orange blossom and vanilla.

PRADA_Candy_Kiss_BTS_057The Prada Candy family from left to right: Prada Candy Kiss (2016), Prada Candy L’Eau (2013), Prada Candy (2011) and Prada Candy Florale (2014).

Under the creative direction of Miuccia Prada, Daniela Andrier has created this delicate gourmand cocktail that is quite addictive, oriental, sweet and powdery, evoking thousands of kisses.

PRADA_Candy_Kiss_BTS_021

The campaign was shot by Steven Meisel who transformed US model Lexi Boling in a seductive pop icon.

PRADA_Candy_Kiss_BTS_029

Prada Candy Kiss is available as Eau de Parfum in three different sizes: 30ml (CHF 82.00), 50ml (CHF 110.00) and 80ml (CHF 140.00).

TO SHOP PRADA PRET-A-PORTER ONLINE, CLICK HERE PLEASE.
icon

LoL, Sandra

Photos: Courtesy of Prada

Balmain Brings the Supermodels Back

BALMAIN10BALMAIN

Olivier Rousteing, Balmain‘s Creative Director, wrote yesterday on his instagram account: «U made me love FASHION yesterday, U make me love FASHION today, and U re going to make me love FASHION in the future.» In the pictures that he commented on, he was next to Cindy Crawford, Claudia Schiffer and Naomi Campbell.

His #BalmainArmy is in expansion mode and the three ’90s supermodels are the faces of the S/S 2016 campaign shot by Steven Meisel. Posing in the designer’s body-conscious and ruffled new seaon’s creations, they look as stunning as 20 years ago and are a perfect fit for the French Maison. Personally speaking, the three icons are so much more beautiful than Kendall and Gigi, the previous faces. I am sure this campaign will have a lot of success.

TO SHOP BALMAIN ONLINE, PLEASE CLICK HERE.

LoL, Sandra

BALMAIN3 BALMAIN4 BALMAIN5 BALMAIN6 BALMAIN7

BALMAIN12

Photos: © Balmain

Miu Miu – The Fragrance

MiuMiu-TheFragrance

Long expected! This fall, MIU MIU begins the sales of their first perfume Miu Miu. Miuccia Prada is a master of the counterintuitive, she mixes the common and the ultra-refined to create something surprising and knowing yet never contrived. Drawing on Prada’s inspiration, perfumer Daniela Andrier creates a study in contrasts. The focus is on lily of the valley flowers supported with floral notes of jasmine, rose absolute and synthetic green notes, as well as a special ingredient created by Givaudan, akigalawood, which develops the scent of patchouli, notes of pepper and woody aromas of oud. Unique, youthful and sophisticated, the new scent will surely be a bestseller.

MiuMiu Bag 1Trapeze mini matelassé leather shoulder bag by Miu Miu

iconThe flacon of the first Miu Miu fragrance is inspired by the special material characteristic of the brand’s iconic matelassé leather bags.

MIU_MIU_BTS_32

MIU_MIU_BTS_26

The face of the advertising campaign, shot by Steven Meisel, is actress Stacy Martin.

MIU_MIU_BTS_49

Miu Miu Fragrance Collection
Eau de Parfum 30 ml CHF 84,00
Eau de Parfum 50 ml CHF 110,00
Eau de Parfum 100 ml CHF 150,00
Available in Switzerland at Marionnaud from September 14, 2015.

LoL, Sandra

Photos: Courtesy of Miu Miu

The Perfect Candy Flower

Prada Candy Florale- April 2014

Prada’s latest fragrance evolved from the concept of an imaginary flower created especially for Candy. Of course, Candy cannot simply have any flower. Her flower has to be wondrous and sophisticated, unlike any other. One that is simply unique.

Prada Candy Florale is the third fragrance from the Prada Candy collection. The original Candy was launched in 2011, followed by Candy L’Eau in 2013

Prada_Candy_Florale__Range_pink_low

PRADA CANDY FLORALE
FLORAL FRUITY GOURMAND
Top note: Sorbet of Limoncello
Middle note: Peonies
Base note: Musks, Benzoin and Caramel

Available in perfumeries and selected warehouses by the end of April 2014 as Eau de Toilette Spray 30ml (CHF 74.00), 50ml (CHF 99.00) and 80ml (CHF  127.00).

Steven Meisel captures Léa Seydoux as Candy at her most sensual and uplifting for the new ad campaign, with the fragrance transporting her into a dreamlike state. Just beautiful!

LoL, Sandra

Prada_Candy_Florale_MOF_01_low

Prada_Candy_Florale_80ml bottle + pack_pink_low

Prada_Candy_Florale_MOF_02_low

Photos: Courtesy of Prada and © Sandra Bauknecht

Prada S/S 2014: My Favourite Soccer Team

Prada SS14 Women's Adv. Campaign_1

Reminiscent of a soccer team group shot, the new Prada S/S 2014 ad campaign shot by  Steven Meisel reflects the fierce and independent spirit of the collection. Teams of models hold us in their collective gaze, looking forward in a united vision.

Prada SS14 Women's Adv. Campaign_2

The only thing missing is the football… but I am sure that most of us will be ready for the fashionable battle in Prada’s sporty tube socks and striped details. Personally speaking, I am crazy for those giant mural prints of female faces on the dresses, fur coats and bags. Those will definitely score a goal in my closet!

LoL, Sandra

Photos: Courtesy of Prada

Louis Vuitton S/S 2014 Ad Campaign & NN14

Louis Vuitton Ad Campaign SS2014

Marc Jacobs dedicated his final collection for Louis Vuitton to the women who inspire him. In the same spirit, the S/S 2014 advertising campaign is devoted to a series of portraits of the designer’s muses.

F-FB1

Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel.

F-GB1

The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag – embroidered with feathers, crystals, alligator or Sprouse sequins, in supple calfskin, or in Monogram canvas trimmed with black leather.

Just as Marc Jacobs’ valedictory show was intended as a celebration, so this, his final campaign for Louis Vuitton, offers a vibrant homage to women and to enduring style.

NN14 Louis Vuitton S:S 2014 Bag

On the S/S 2014 runway, a single bag appeared in a myriad different guises, the NN14 – the season’s statement update of the iconic Noé bag, famously designed by Gaston-Louis Vuitton in 1932 in response to a request from a champagne producer for an elegant way of carrying five bottles of fizz.

NN14-1
The limited-edition NN14 was created through what Marc Jacobs described as a “cleaning” of the original design – smaller, more streamlined, but still recognizable as a “bucket” for champagne. In addition to Les Extraordinaires, the extremely rare and precious editions whose extravagant embellishments – feathers, crystals, sequins, studs, alligator appliqués – testify to Louis Vuitton’s exceptional savoir-faire, several simpler versions of the NN14 bag will set the tone of the next season.

NN14-6

All share the NN14’s distinctive details: a hand-pleated leather tassel closure, a Louis Vuitton-embossed leather handle, and the emblematic LV padlock and key bell. Inside the bag, a matching removable zippered pocket is perfect for stowing valuables.

NN14-9

The NN14 in Monogram Idole combines canvas with calfskin trim in black, dark red or deep blue. The bag comes in two sizes: small for elbow and hand carry (also available in classic Monogram canvas with natural cowhide trim), and large, which can additionally be worn on the shoulder.

NN14-4This bag will surely fly of the shelves… question is which one is your favorite?! I am crazy for this embellished one…

LoL, Sandra

Photos: Courtesy of Louis Vuitton

Prada F/W 2013 Ad Campaign

Prada_Donna_FW13_ADV_Campaign_1_low

Sophistication and raw sensuality come together in Prada’s F/W 2013 campaign, shot by Steven Meisel in New York.

A stellar ensemble of fresh new faces such as Amanda Murphy and Kristine Froseth star alongside iconic, era-defining stars like Christy Turlington and Freja Beha. They inhabit seductively stark scenes, the pivotal characters in an enigmatic portrait of femininity.

Prada_Donna_FW13_ADV_Campaign_2_low

Photographer: Steven Meisel

Models: Amanda Murphy, Catherine McNeil, Kristine Froseth, Christy Turlington, Caroline De Maigret, Cameron Russell, Fei Fei Sun, Rachel Williams, Malaika Firth, Freja Beha, Sophia Ahrens

Location: New York, studio, April 15th-20th 2013

LoL, Sandra

Prada_Donna_FW13_ADV_Campaign_4_low

Prada_Donna_FW13_ADV_Campaign_3_low

Photos: Courtesy of Prada

Prada Resort 2013 Ad Campaign

PRADA SS 13 resort AD2 DPS[1]k

I have just received the new Prada Resort 2013 ad campaign photographed by Steven Meisel in New York City in the beginning of September and featuring model Sasha Pivovarova. Pretty cool, isn’t it? I am so ready for the new season…

LoL, Sandra

PRADA SS 13 resort BD3 DPSkPhotos: Courtesy of Prada

Diesel F/W 2012 Screen Test Ad Campaign

01

Continuing the theme of ‘portraits for successful living’, Diesel’s Screen Test F/W 2012 ad campaign puts fashion and strong personalities together to create a set of highly stylised performances to camera.

Iconic fashion photographer Steven Meisel creates the series of modern Screen Tests, featuring some of the most exciting contemporary models – Karen Elson, Hanne Gaby Odiele, Jamie Bochart, Fei Fei Sun, Coco Rocha, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh and Dae Na – inviting each character to enter his frame and role-play to the camera.

Each subject is engaged in a creative, playful act, expressing their individuality with confidence and attitude; props swiped from a dressing up box provide the riff for each invented persona. On digital screens the incorporation of animated cinemagraphs allows each image to come alive with the slightest movement.

03

In an irreverent grid layout, the characters become inadvertently connected and we see an accidental social network develop. A mix of styles and identities play against each other to create a singular, defiant, ‘Diesel attitude’.

In a global age of instant communication, Diesel presents a campaign beyond genre conventions. Taking cues from sophisticated high fashion as well as street style, the campaign mixes codes and references without fear or rules.

02

It is this ‘anything goes’ attitude to fashion that underpins this provocative and playful campaign, which will come to life in F/W 2012 with a 360° media approach, which will include print and online implementations, and a strong approach on social networks.

I like and you?

LoL, Sandra

IMG_6872

IMG_6960

IMG_7007

IMG_7064

IMG_7151Photos: Courtesy of Diesel