Louis Vuitton F/W 2020 Ad Campaign

Louis Vuitton reveals its F/W 2020 campaign directed and photographed by Nicolas Ghesquière, Artistic Director of Women’s Collections and I am loving the pieces.
Representing total creative investment in a very personal collection, the campaign expresses contemporary freedom and the pure pleasure of clothing that is open to all manner of audacity.

To photograph this campaign, Nicolas Ghesquière invited Louis Vuitton’s friends and family to his photography studio, a creative laboratory on the Quai Voltaire in Paris: among them were close friends whose personality inspires him, kindred spirits, and favourite faces. Celebrity friends, beloved models, astonishing artists and athletes include Léa Seydoux, Marina Foïs, Noémie Merlant, Akon Changkou, Stacy Martin, Dina Asher-Smith, Lous and the Yakuza and Sora Choi. In all, 20 personalities he wished to represent in their essence. The same holds true of the House’s iconic bags that accompany this stylistic exercise — the Capucines, the Twist, the Pont 9 and the Dauphine.

With the same candor, Nicolas Ghesquière incorporates the new line «SINCE 1854
A precious jacquard inscribed with a fundamental date, 1854, sprinkled among Monogram flowers in a nod to the year the House was created. Already iconic, this Monogram distills the Louis Vuitton spirit on timeless pieces such as the Dauphine, the Neverfull and the Petit Noé. The signature «SINCE 1854» also figures on a wardrobe of essentials and accessories.

Says Nicolas Ghesquière of the campaign, «I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation. In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection

The campaign will be unveiled in September 2020 publications worldwide.

LoL, Sandra

Photos: © Louis Vuitton

Miu Miu – The Fragrance

MiuMiu-TheFragrance

Long expected! This fall, MIU MIU begins the sales of their first perfume Miu Miu. Miuccia Prada is a master of the counterintuitive, she mixes the common and the ultra-refined to create something surprising and knowing yet never contrived. Drawing on Prada’s inspiration, perfumer Daniela Andrier creates a study in contrasts. The focus is on lily of the valley flowers supported with floral notes of jasmine, rose absolute and synthetic green notes, as well as a special ingredient created by Givaudan, akigalawood, which develops the scent of patchouli, notes of pepper and woody aromas of oud. Unique, youthful and sophisticated, the new scent will surely be a bestseller.

MiuMiu Bag 1Trapeze mini matelassé leather shoulder bag by Miu Miu

iconThe flacon of the first Miu Miu fragrance is inspired by the special material characteristic of the brand’s iconic matelassé leather bags.

MIU_MIU_BTS_32

MIU_MIU_BTS_26

The face of the advertising campaign, shot by Steven Meisel, is actress Stacy Martin.

MIU_MIU_BTS_49

Miu Miu Fragrance Collection
Eau de Parfum 30 ml CHF 84,00
Eau de Parfum 50 ml CHF 110,00
Eau de Parfum 100 ml CHF 150,00
Available in Switzerland at Marionnaud from September 14, 2015.

LoL, Sandra

Photos: Courtesy of Miu Miu